When J.P. Morgan builds an entirely new platform to power its treasury and payments offering globally, you know it will be big.
The name and brand also need to feel big to signal the solution’s size, scale and reach.
We partnered with J. P. Morgan to craft a new name for its next-generation payments technology. It all started with the notion of making payments frictionless on a single platform, all at massive scale.
Through a wide-ranging exploration of various concepts, styles and approaches, we landed on Concourse — a timeless metaphor for movement, connection and global travel.
Today, the Concourse brand is shaping up to be the go-to platform for helping clients connect to a whole new world of payments, all around the world.