The founders of a hugely successful glamping company are, as you may imagine, seasoned travelers and outdoor enthusiasts. So, for their next big venture, they’ve created a luxury, eco-friendly global travel brand, offering both lodges and excursions with unique itineraries enabling people to experience the most beautiful and rare secrets hidden across the globe.

Goals for the name were to stand out amongst luxury travel brands, to work for lodges as well as excursions, and to be appropriate for all potential locations and itineraries. After an initial broad exploration, the client narrowed in on names that felt evocative of incredible experiences.

Ultimately, the name Few & Far was chosen. Conveying the rarity of the experiences offered with a shortening of the phrase “few and far between” while “far” pulls double-duty as a nod to travel, it’s simply the perfect fit.