We don’t all get a chance to experience private aviation. But those who do? They expect to travel in style.
Our client created a brand new FBO (fixed-base operator), which provides a full range of private aviation services such as aircraft maintenance, ramp service, hangar space, and a well-appointed terminal for the comfort of passengers and crew.
Having worked with this client on several other ventures, we were delighted to help them create a name, brand strategy, and brand story for this new business.
The experience this FBO will provide is premium: smooth and easy, every detail thought through, every need anticipated. Everything that private aviation should be.
Following a strategic exploration, the team enthusiastically selected the name Ovation. It was instantly liked for directly conveying the applause-worthy experience this FBO aims to create for every visitor. “Ovation” also felt like a natural fit in the space due to its similarity to the word “aviation.”
We also crafted a brand strategy, brand story and brand language to convey this FBO’s unique position within the landscape. We look forward to watching Ovation rise above the rest.
Client: Ovation FBO