What are your plans this weekend? Hit the beach? Play some tennis? Catch the opera?
If you are in the business of opera, like our client Palm Beach Opera, you definitely want people to pencil in your upcoming season.
The challenge for the organization and the brand is that the local audience of opera-goers is traditionally older. To broaden opera’s appeal and the pool of potential patrons, Palm Beach Opera enlisted us to recraft the messaging, copy and tone around each of the 3-4 operas they produce per year, as well as develop a more compelling, broader reaching story for the Palm Beach Opera brand.
By making the language used in digital and print comms more unique, engaging and fun, we’re able to connect with a younger audience, explain the experience and show them that a night at the opera isn’t just for those who’ve been going for years. Opera is for everyone.