Tanj founder & managing director, Scott Milano, sat down with Howie Chan on the Healthy Brand Podcast to talk about what it takes to develop a great name.
- A name is the first public act of branding, so you have to get it right
- Naming can seem easy, but DIY at your own risk
- Context & creativity are the secret sauce to a great name
- Linking a brand name to other brand elements, like visual identity
- The threat (& opportunity!) naming faces with AI
Check out the episode and more here.