The Word

Thoughts and news. All about the language of brands.

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Why AI Stinks for Brand Naming — Part 1 of a Series
We like AI.We use AI. We talk to AI more than is probably healthy.But after watching hundreds of teams try to name...
By Scott Milano ●Naming ● Naming Hot Takes
February 5th, 2026

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Slow Down to Find a Better Startup Name

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