The Word

Thoughts and news. All about the language of brands.

FEATURED POST

2025 Brand Naming Trends
2025 is starting on a wild note. All that's going on in the world undoubtedly effects how brands name right now,...
By Jill Stanewick ●Naming Trends
February 25th, 2025

RECENT POSTS

AI Naming Wars: Chatnamer vs. Looka

We’ve been writing a lot about AI and naming this year. While we believe AI will never overtake humans when it...
By Scott Milano ●Chatnamer
February 1st, 2023

Between Two Names: ChatGPT & Jasper

AI sparked the imagination of the masses in 2022. And if that was just the spark, 2023 will be the mother of all...
By Scott Milano ●Between Two Names ● Naming
January 27th, 2023

Lay of the Land: Canned Mocktails

The word “mock” means not authentic or real, but without the intention to deceive. By that definition alone,...
By Liz Yap ●Lay of the Land ● Naming ● Naming Trends
January 24th, 2023
In-the-news

In the News: Tanj Talks AI-Based Writing Tools in Fast Company

Off the back of Tanj's release of Chatnamer — our ChatGPT-powered naming assistant — Scott Milano chatted all...
By Jill Stanewick ●Press ● News ● Copywriting
January 23rd, 2023

AI Naming Wars: Chatnamer vs. Namelix

AI is taking the tech world by storm — it’ll be the story of 2023 and beyond. We are so excited by these...
By Scott Milano ●Chatnamer
January 16th, 2023

CES 2023 Naming Trends: The Good, The Bad & The Weird

Along with a range of wild new technology at this year’s CES, there was a solid range of new names. Everything from...
By Jill Stanewick ●Naming Trends
January 10th, 2023

Chatnamer: Real Searches, Real Results - Volume #1

You’ll hear us say it a million times:AI will never replace humans when it comes to brand naming. Sure, AI...
By Scott Milano ●Chatnamer
January 9th, 2023

Meet Chatnamer: Your New Favorite Naming Assistant

The bot is out of the bag. We built an AI naming assistant based on the amazing work of Open.ai and its equally...
By Scott Milano ●News ● Naming ● Chatnamer
January 3rd, 2023

Looking Back: Tanj & 2022

Wow, 2022 was a blur. Compared to 2020 and 2021 (or because of?), this year flew by. And that’s a good...
By Scott Milano ●News ● Naming ● Brand Language ● Chatnamer
December 23rd, 2022

It's Here: Our Brand Naming Review for 2022

If you read only one report on brand naming this year, make it this one. You’ll learn what happened across the...
By Scott Milano
December 12th, 2022

Lay of the Land: DTC Cookware Naming

Direct-to-consumer cookware brands have been around for a while, but 2020 was a turning point for the category. Covid...
By Liz Yap ●Lay of the Land ● Naming ● Naming Trends
November 9th, 2022

Between Two Names: Zoom & Loom

Between Two Names is a new series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
By Scott Milano ●Naming ● Between Two Names
November 7th, 2022

Keeping Up With the Kardashians’ Brand Names

The Kardashians. Not so great at choosing spouses. Pretty darn good at choosing brand names.They come by it...
By Jill Stanewick
November 3rd, 2022
In-the-news

In the News: The Double O

Jill Stanewick — Tanj's Naming Director — was quoted in a new piece by Rosa Shipley and the Dirt Substack...
By Scott Milano ●Naming ● News ● Press
November 2nd, 2022

Make a Name for Yourself: The Definitive Guide to Naming & Renaming Your Company

Naming or renaming a company requires a very different approach from developing names for a new product or service....
By Scott Milano ●Naming
October 28th, 2022

Now Name It: A Marketer's Guide to Naming New Products & Services

Introducing a FREE, comprehensive guide from the naming experts at Tanj covering all sides, all angles and all...
By Scott Milano ●Naming
October 27th, 2022

Lay of the Land: Celebrity Spirits Naming Trends

When you’re a celebrity, one of your most important assets is your name. It’s natural, (and evidently, profitable) to...
By Liz Yap ●Naming ● Naming Trends ● Lay of the Land
October 11th, 2022

Lay of the Land: Femtech Naming Trends

Familiar with femtech? It’s exactly what it sounds like: an army of robots being programmed to take over the world...
By Jill Stanewick ●Naming ● Naming Trends ● Lay of the Land
October 4th, 2022