Transom Consulting had earned credibility as a boutique advisory firm. But as the business grew bolder, its name felt flat. “Transom” sounded static — the opposite of the energy and impact the team was delivering. To lead the firm into its next era, it needed a sharper, more powerful identity.
We honed in on what set them apart: turning strategy into momentum. They weren’t consultants who left clients with decks — they drove change, made things move. That insight lit the path to a new name.
The answer: Actionist. A punchy fusion of strategist and activist, it captures the firm’s relentless focus on progress. More than a rebrand, it’s a rallying cry — a name as dynamic as the growth they’re chasing.