The Context
When Microblink, an AI-powered computer vision and identity technology company, set out to spin off their BlinkReceipt offering into a separate business, they needed a new name for BlinkReceipt. This offering is a purchase data platform that captures all purchase data formats in one place, making it easy to turn transaction data into engagement, revenue and actionable insights, while also rewarding users with relevant offers.
We worked with the &Kind collective to create the right name for this platform’s new era.
The Challenge
The new name needed to stand alone, eliminating the connection to Microblink. It also needed to better convey the robust platform it has become. The name “BlinkReceipt” had been outgrown in more ways than one.
There were many relevant concepts to explore — such as connection, unlocking, alignment, relevance and unification.
We also quickly learned that the client has a preference for short, real-word names, which can be a challenge to get through trademark screening.
The Solution
We explored a range of concepts, and together with the client team, we homed in on the concept of relevance — gathering real purchase data that’s relevant to what businesses need, and consumers want. Real-word names were heavily explored; we dug deep here to uncover interesting language that tied to our core concept.
The Result
The selected name? Actual. Actual purchase data, with actual value. So you can better understand what’s actually relevant to consumers. The name was liked for being a simple real word with intelligence, for tying to the core concept, and for nodding to an important differentiator in their world: they work with actual purchase data, not just customer surveys and guesswork. Want to learn more? Take a look at their Actual website.