An All New Way to Work

Naming, Branding

Part Trello, part Miro, part Slides. Add healthy doses of simplicity and fun, and you’ll get BeeCanvas — an intuitive, powerful digital collaboration platform for teams of all types.

The only challenge for BeeCanvas was the brand name, which just kinda doesn’t fit into the world of modern-day collaboration platforms. That’s why the team came to Tanj to rename and rebrand, and usher in a new era of growth for the platform.

After a lengthy exploration, we landed on “Allo” — a quick, approachable coinage of the words “All” and “Hello.” In just four letters, “Allo” signals a more interactive, immersive and fun way to communicate, collaborate and get work done.

Client: Allo



Case Study