Modern digital lenders have a lot to juggle — and every detail matters, down to the penny. To manage it all, this client created an all-in-one capital markets solution to manage debt compliance, risk and reporting. This platform powers complex lending operations in a super user-friendly way.

We partnered with the founding team to develop a name that would fit the brand today while also being flexible to grow alongside it. It was important to the founders that the name sound strong — and ideally, it would also somehow convey their unassailable accuracy (again, down to the penny!). 

The name HighFi fit the bill. Strong, simple and memorable, it roots them in the financial world while also suggesting their high standards of fidelity. By sitting at a high level, it has the breadth and flexibility to support the company’s growth.