With the merger of an industrial property company, Industrials REIT, and a logistics developer and manager, St. Modwen Logistics, a new U.K. business focusing on industrial and logistics warehousing space was born. They came to us to give it the right name.
A key differentiator for this new business is that it runs on a tech-enabled platform that makes it ultra easy and fast to sign a lease and move in, while also ensuring support is always available on demand.
SEO is also paramount in this industry — the right name would need to perform well in search and feel immediately appropriate in the category while also being unique.
The chosen name? Indurent. It’s grounded in the category with keyword “rent” directly in the name. It nods to “industrial.” And it evokes “endurant,” suggesting ongoing support and a sense of trust.
For this warehousing business with a footprint stretching across the U.K., it’s a name that checks all the boxes.