A New Way to Buy Your Home


When it comes to financing the biggest purchase of your life, you don’t want to leave everything to an algorithm and automated updates. You want to know that you can talk to a real person who can really help you with your mortgage or refi if you need it.

Atlantic Coast Mortgage, an innovative regional lender, saw the gap between all-tech and old-school options, and developed a new kind of mortgage company, one that seamlessly blends technology, people and processes to make the experience super smooth for all.

The new digital-first brand and name needed to feel fresh within the mortgage space, but also easy to grasp and trustworthy for borrowers of all backgrounds.

So we created the name “Nucasa.” Born from “New” and “Casa,” Spanish for “home,” the name signals the category, remains easy to pronounce across any language, and opens the conversation around a new and improved way to buy a home.

Client: Atlantic Coast Mortgage



Case Study