The world of embedded payments has been growing significantly over the course of the last few years, and our startup client was approaching it from a very compelling, unique angle — embedding easier, more profitable payments into software-based experiences, enabling software developers to capitalize on those transactions and create a better, more seamless experience for their users. 

Our client saw the software world as a rich ecosystem teeming with growth and potential. Their payments services help enrich software companies by opening up new streams of revenue and opportunity. 

They wanted their new name to capture the way they see the ecosystem they serve, and inspire everyone to grow. 

So we named them Rainforest - a whole ecosystem of riches, activity and possibility for everyone involved.