Trovo:
Game On

Gaming juggernaut Tencent came to us for help developing a new game live streaming platform designed to go head-to-head with Amazon's 800 pound gorrilla Twitch.

After an in-depth strategy exploration and naming deep dive, we unearth the perfect name design to speak to the platforms ambitions of having the most (and best) live channels on the planet.

Trovo - as in a treasure trove of streams.

It's still early on in Trovo's growth, but it appears to be gaining traction already.