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Wii. Naming. Story.


3 Little Letters, 100 Million Sales

Wii. You know that crazy little game console brand that shook up the gaming market? We like to think it’s because of the name. Members of our team created it, after all. But the truth is, the name was only one part of the brand’s success.

Nintendo’s vision for changing the face of gaming, the creation of a completely unique product, and a need to develop a brand that was as innovative as the product itself all led to the creation of the name “Wii.”

And what does “Wii” mean? The name was plucked from the English pronoun “we,” as in ‘we will play together,’ and lightly spun to give it a highly unique look and feel.

Client: Nintendo

* The above work was directed by Scott Milano, Owner & Managing Director of Tanj Branding LLC, while he was employed by Interbrand Japan. It is featured on this site only to represent the comprehensive work experience of Scott Milano the individual, not Tanj Branding LLC the company. 

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