Butterfly isn’t just another brand in table tennis. It’s the global leader—revered by pros, loved by enthusiasts, and a major sponsor of the sport worldwide. Their rubbers define what’s possible at the highest levels of play.
This time, the brief was clear: go beyond technology. Capture the sound of a sharper ping. The feel of elastic control. The emotion of playing like a champion. For a name that could resonate not only in Japan but across Asia, Europe, and the US, Butterfly turned to Tanj—bringing our cross-market expertise to the table.
The result: Zyre
Born from the idea of raw desire to compete, the name is short, powerful, and globally resonant. The “Z” cuts through. “yre” burns with fire and drive. Together, they signal speed, ferocity, and unignorable presence.
Now, every time that high-pitched ping rings out, Zyre isn’t just a rubber name—it’s a spark.