Choosing the right name for your product is paramount before launching either to market. It can make your brand more memorable, convey your company’s value or even launch a movement that goes beyond what your company does.
But naming done right is an incredibly difficult challenge. The name of a business, brand or product does some serious heavy lifting, captivating the mind, hearts and eyes of your audience.
That’s where we come in. At Tanj, we harness the power of language to help companies and organizations to help our clients achieve great things. But don’t take our word for it. Read actual client reviews. They’re the reason why we are a leading naming agency in the B2B space according to Clutch.
And just now, we received a review from another happy client, a top-tier global management consulting firm. They brought us in to name a new client-facing platform designed to help manage massive, enterprise-wide transformation programs. We developed hundreds of names, sharing only the best to arrive at a final name that resonates within the firm, and for their clients.
The results? Well, we’ll let our client’s words speak for themselves:
“It’s been a completely seamless transition in rolling out the platform and renaming it. The name we settled on has been key to our branding and messaging. When we do demos, people connect with the story behind the name. We haven’t seen any negative reactions so far.” — Principal, Global Consulting Firm
Another satisfied client of ours is Ginger Labs, a productivity app company behind Notability. They needed our help with naming another revolutionary product of theirs. It was a back-and-forth process that took place over two months. After discussing dozens and dozens of viable options, we landed on the product’s new name: Twobird.
The new name was a hit for the Ginger Labs team because of its ability to stand out among competing apps. From their review: “They set a good tone of what to expect given that it was our first time working with a creative agency,” says Maya Muranaka, Ginger Labs’s lead designer of Notability. “They certainly set the bar high.”
Interested in learning more about our success stories? Check out our profile on The Manifest and Visual Objects — two market resources of B2B business portfolios — where we’re listed among the top branding and naming companies worldwide.
Ready to get started on your next naming project? Reach out to our team today!