Posts featuring Jill Stanewick

Why do competitors feel stronger than us?

It goes something like this:You review a competitor's site and feel a drop in your stomach. Their name sounds...
By Jill Stanewick ●Naming
February 19th, 2026

How Your Brand Name Shapes Your Brand’s Future

BBC Science Focus recently published a fun article about how a person’s given name can affect their life: The...
By Jill Stanewick ●Naming ● News
February 17th, 2026

Why do we have to explain what we do all the time?

It starts as a small irritation.A prospect asks, "So... what is this exactly?" A board member says,...
By Jill Stanewick ●Naming
February 16th, 2026

Why does our brand feel generic?

It goes something like this:A prospect confuses you with a competitor. A board member says, "You sound like...
By Jill Stanewick ●Naming
February 13th, 2026

Is it bad to rename after funding or growth?

We get why people ask this. It can feel like an admission that something went wrong — that the original name wasn’t...
By Jill Stanewick ●Naming
February 12th, 2026

How do you name a company in a crowded category?

You’re not just crowded because there are too many competitors. You also feel crowded because everything sounds the...
By Jill Stanewick ●Naming
February 11th, 2026

What makes a brand name strong for B2B or enterprise?

In enterprise environments, naming is treated as much more than an aesthetic choice.From the start, leaders consider...
By Jill Stanewick ●Naming
February 10th, 2026

How do you know if a brand name is actually good?

You don't know at first sight. And that's the point.Most leaders assume a "good" name is one...
By Jill Stanewick ●Naming
February 7th, 2026

10 Signs It’s Time to Rename Your Brand

10 Signs It’s Time to Rename Your BrandRenaming is rarely anyone’s first choice.It feels disruptive, political, and...
By Jill Stanewick ●Naming
February 6th, 2026