Posts featuring Jill Stanewick

How to Name a Product: A Complete Guide

Launching a new product? You've got a million decisions to make, but here's the truth: nothing will shape...
By Jill Stanewick ●Naming
November 21st, 2025

How to Name a Company: A Complete Guide

Naming a company shouldn't feel like throwing spaghetti at the wall. Here's a clear process for building a...
By Jill Stanewick ●Naming
November 20th, 2025

How to Rename a Company: A Step-by-Step Framework

Renaming your company is a big deal. Get it right, and you can unlock real growth, reposition yourself meaningfully,...
By Jill Stanewick ●Naming
November 19th, 2025

A Complete Checklist for Founders Choosing a Company Name

For founders who want a name they can proudly say out loud for years to come.A great name isn’t chosen by consensus....
By Jill Stanewick ●Naming
November 17th, 2025

How to Brief a Brand Naming Agency

If you've never worked with a brand naming agency before, that first kickoff can feel a bit like walking into...
By Jill Stanewick ●Naming
November 14th, 2025

Key Naming Terms Every Brand Team Should Know

A Simple Glossary of Brand Naming TermsIf you've worked with a brand naming agency before, you've probably...
By Jill Stanewick ●Naming
November 14th, 2025

Why Startup Founders Should Leave the Desk to Name Better

When brainstorming goes nowhere, try changing your scenery. The real world is packed with naming inspiration — you...
By Jill Stanewick ●Naming ● Uncommon Inspiration
November 13th, 2025

Brand Naming Insights for Startup Founders

Every startup founder knows the basics of naming: keep it clear, memorable, and legally available. But what separates...
By Jill Stanewick ●Naming ● Naming Hot Takes
November 12th, 2025

Slow Down to Find a Better Startup Name

Early stage founders move fast because they have to. But when you're naming something that matters, speed...
By Jill Stanewick ●Naming ● Uncommon Inspiration
November 11th, 2025