In the growing world of direct-to-consumer beverages, your brand name is the first taste of your product’s identity. The right name can make your brand memorable, enticing, and instantly recognizable, helping you stand out in a saturated market. But how do you craft a name that resonates with consumers and drives purchase? Let’s break it down.

1. Define Your Brand Essence

Before brainstorming names, establish your brand’s core identity. Ask yourself:

  • What is your unique selling point?
  • Who is your audience?
  • What emotions do you want to evoke?

Your name should encapsulate what sets you apart and the experience you want consumers to have.

2. Consider Your Beverage Category

Different beverage categories lend themselves to distinct naming styles. Some common themes include:

  • Health & Wellness: Names that evoke purity and vitality (e.g. Hint, Glow, Vita Coco)
  • Energy & Performance: Bold, action-driven names (e.g. Vuum, G Fuel)
  • Premium & Artisanal: Elegant, heritage- or story-driven names (e.g. San Pellegrino, Fever-Tree)
  • Playful & Fun: Quirky, memorable names (e.g. Ugly, Punchy, Plink!)

Identify which category your brand fits into and use it as a guide for your naming process.

3. Play with Word Combinations and Structures

Creativity is key in a crowded market. Experiment with different naming techniques:

  • Mashups: Combine two words (e.g., Olipop = Oligosaccharide + pop)
  • Foreign Inspiration: Borrow from other languages for an elegant touch (e.g. Haus, Agua de Madre)
  • Unexpected Real words: It may be tough to find a real word that’s legally available, so be ready to dig deep (Recess, Kin)
  • Acronyms & Abbreviations: If meaningful and/or easy to say (e.g. MUD\WTR)
  • Alliteration & Rhyme: Fun and catchy (e.g. Magic Mind, Cha Cha Matcha)

4. Check Availability

Your name should be legally available, and easy to find and claim across digital platforms:

  • Trademark Search: Avoid legal issues by checking for existing trademarks in the USPTO database.
  • Domain Name: Secure a .com or other relevant domain.
  • Social Media Handles: Be sure you can secure a handle that includes your name

5. Make A Decision

Before finalizing your name, ask yourself and key stakeholders:

  • Does it align with our brand identity?
  • Is it easy to say and remember?
  • Does it spark curiosity or emotional connection?

Feedback helps validate your choice — or lets you know you need to refine it.

P.S.

At Tanj, we specialize in creating names that make a splash. If you need expert guidance to name your next beverage brand, get in touch.