I’m excited to share my latest piece in Branders Magazine, where I break down why a strong product name is one of the most powerful tools you have to build a winning product brand.
Too often, naming gets pushed to the end of the process — rushed, improvised, or treated like a creative afterthought. In the article, I make the case for treating your product name as a true strategic asset, covering:
- Why your name is your brand’s “front door” and first impression
- How it can carry strategic weight and signal your positioning
- The role it plays in discoverability, growth, and portfolio fit
- The importance of standing out in a crowded market
- How to navigate the minefield of trademarks, domains, and internal opinions
I also share real-world examples — from Slack to Tesla Powerwall to Notion — that show how the right name can spark curiosity, set expectations, and help your product punch above its weight.