We're super excited to begin releasing our new Naming Hot Takes Series. 

First Up — Startup Founder Edition

We wrote and are launching this series as a way to offer a select set of audiences — CEOs, CMOs, PMs and more — unique and uncommon perspective on what to consider when naming a new brand. 

Too much of the existing naming content that's out there, including guides we've written in the past, aims to cover all the basics about the art and science of naming. 

With our Hot Takes series, we're assuming readers know all this, and are now hungry for more. 

Check out the Startup Founder Edition today. New editions to drop shortly!