Next up in our 🔥 Naming Hot Takes 🔥 Series — the Product Manager Edition! 

PMs are like glue. They connect all sides within an organization, especially when launching new products, and thus new names and brands. 

They manage up, they manage down, they manage every-which-way. And that presents a unique set of challenges and opportunities for naming engagements. 

So we've captured our hot takes — going beyond the basic ABCs of naming many others already cover — in the booklet below. 

Give it a read and reach out on social if we've missed anything!