Next up in our 🔥 Naming Hot Takes 🔥 Series — the Innovation Team Edition! 

We regularly partner with innovation teams across several sectors. We understand how they operate, and what makes or breaks a naming engagement in their fast-paced world. 

So we've amassed best practices — beyond the basics of naming — on how you and your innovation team can integrate a better naming mechanism into your overall innovation pipeline. 

Read this short guide and reach out on social if we've missed anything!