When you're building at startup speed, naming feels like one more thing competing for time you don't have. Your first inclination is probably to have ChatGPT make a list, or to find another way to get the job done at your keyboard. But somehow, the harder you stare at the screen, the fewer ideas show up. The fix? Step away.
We've seen it happen again and again at Tanj—teams unlock their best ideas when they stop forcing it. Creativity needs room to breathe. Take time for a meditation session, let yourself daydream, take a walk without your earbuds, fold some laundry. Your mind needs permission to wander into new territory.
For early stage startups, naming matters more than it might seem. It's a signal of your vision, small but important. When you give yourself actual space to explore it, the work gets easier and way more productive.
Need even more help getting unstuck? Let’s talk.