Early stage founders move fast because they have to. But when you're naming something that matters, speed isn't always your ally. Slowing down helps you see language differently.
Grab a physical dictionary. Flip through a poetry book. Pick up an actual magazine. When you're turning real pages, your attention moves differently — slower, more deliberately. You start noticing textures, rhythms, word combinations that digital searches just flatten out.
For a startup, the right name can create early momentum. Taking time to sit with tangible things and real language helps you land on something that feels grounded, memorable, and worth rallying around.
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