If you've been paying attention to brand naming, 2025 was hard to miss. More brands launched, renamed, or reversed course than at any point in the past decade.
Here's a glimpse into what we uncovered in the Tanj 2025 Brand Naming Review, our comprehensive report on the year's biggest naming trends and lessons learned.
Names got louder across every industry. AI brands churned out new model names faster than anyone could keep up with. Streaming platforms returned to their legacy names to rebuild trust. Heritage brands experimented with minimalist identities, only to face immediate backlash.
These shifts point to a simple truth: a name isn't just a label. It's a strategic signal that shapes perception, communicates direction, and builds trust.
In the full report, we explore:
- The top brand naming trends of 2025
- The year's biggest naming controversies
- The rise of AI naming systems
- What makes a rename succeed or fail
- Actionable naming strategies for 2026
If you're looking for a clear, comprehensive take on how naming is evolving, this guide is for you. It's written for founders, CMOs, branding & design leaders, plus anyone seeking practical insights on naming a brand in today's frenetic market.