Posts featuring Jill Stanewick

How Many Name Ideas Do You Actually Need?

Most teams underestimate this number by a lot.If you think you need ten good names to find one winner, you're...
By Jill Stanewick ●Naming
January 2nd, 2026

How to Evaluate Brand Name Ideas Objectively

Most naming debates fail for one reason. Everyone is arguing opinions instead of criteria.If you want to choose a...
By Jill Stanewick ●Naming ● Brand Research
December 30th, 2025

What Makes a Brand Name Legally Strong vs Risky

Not all brand names are created equal in the eyes of the law. Some are built to last. Others are lawsuits waiting to...
By Jill Stanewick ●Naming ● Trademark
December 29th, 2025

How to Check If a Company Name Is Taken

If you’re starting a company, this is the unglamorous step you cannot skip. Before you fall in love with a name,...
By Jill Stanewick ●Naming ● Brand Research ● Trademark
December 23rd, 2025

How to Generate 200+ Product Name Ideas Without Getting Stuck

If you're only coming up with ten product name ideas to choose from, you're really just taking a shot in...
By Jill Stanewick ●Naming ● Creativity
December 22nd, 2025

How to Test a Product Name: Trademark, Linguistics, and Market Checks

Choosing a product name starts off feeling fun and creative. Testing it is where reality sets in.Every year, teams...
By Jill Stanewick ●Naming ● Trademark ● Brand Research ● Linguistics
December 22nd, 2025

How Product Names Fit into Brand Architecture: A Practical Guide

Want a tip about product naming problems? They're often not actually naming problems. They're brand...
By Jill Stanewick ●Naming ● Brand Architecture
December 19th, 2025

Trademark Screening for Brand Names: The Complete Guide

Choosing a brand name is one of the most exciting—and risky—decisions you'll make. Get it right, and your name...
By Jill Stanewick
December 18th, 2025

How Cultural Shifts Influence Brand Naming

Brand names don't exist in a vacuum. They're swimming in culture, whether they know it or not.What sounds...
By Jill Stanewick ●Naming ● Naming Trends
December 17th, 2025