Posts featuring Jill Stanewick

Top 10 Signs Your Brand Name Is Holding You Back

A strong brand name can open doors, spark emotional connections, and create lasting value. But a weak or outdated...
By Jill Stanewick ●Naming
July 17th, 2025

What Does a Naming Agency Actually Do?

When you think about building a brand, the name may seem like a simple item on your checklist — just a word or two,...
By Jill Stanewick ●Naming
July 17th, 2025

The Power of Strategic Naming: Why Great Names Start with Strategy

Let’s be honest: naming looks simple. After all, how hard can it be to come up with a word or two?But scratch the...
By Jill Stanewick ●Naming
May 22nd, 2025

When to Hire a Naming Agency — and When to Go It Alone

There’s a lot riding on a name. Whether it’s a company, product, or service, a name can make people lean in — or look...
By Jill Stanewick ●Naming ● Branding
May 20th, 2025

How to Choose a Naming Agency: 5 Qualities Every Marketing Leader Should Look For

In a world overflowing with brands, standing out starts with the right name. Whether you’re launching a new venture,...
By Jill Stanewick
May 19th, 2025

2025 Brand Naming Trends

2025 is starting on a wild note. All that's going on in the world undoubtedly effects how brands name right now,...
By Jill Stanewick ●Naming Trends
February 25th, 2025

How to Name Your D2C Beverage Brand

In the growing world of direct-to-consumer beverages, your brand name is the first taste of your product’s identity....
By Jill Stanewick ●Naming
February 3rd, 2025

Legal Concerns in Naming: FAQs

Choosing a name for your product or company is exciting, but it also comes with legal risks. From trademark disputes...
By Jill Stanewick ●Naming ● Trademark
January 31st, 2025

How to Name a Biotech Company: A Guide for Marketing Leaders

Naming a biotech company is no small feat. The name you choose must strike a balance between innovation and...
By Jill Stanewick ●Naming
January 30th, 2025