Posts featuring Jill Stanewick

Product Naming Architecture: How to Build a System That Scales

Product naming architecture usually becomes a topic after something breaks.After sales starts explaining too...
By Jill Stanewick ●Brand Architecture ● Naming Systems
February 3rd, 2026

Is it worth hiring a naming agency—or can AI do this?

If you're asking this question, naming already feels real to you.At first, it looks like a creativity problem:...
By Jill Stanewick ●Naming
February 3rd, 2026

How to Name a Product When the Stakes Are High

Naming a product sounds simple… until the decision starts to matter.When a name is tied to a real launch, a real...
By Jill Stanewick ●Naming
February 2nd, 2026

When Your Portfolio Sounds Like Internal Code Names

It starts innocently enough. Someone on your team says, "We're rolling it into Orion next quarter."...
By Jill Stanewick ●Brand Architecture ● Naming Systems
January 30th, 2026

Why AI Stinks at Brand Naming - Not a Rant

AI does many things well. Naming brands is not one of them.We’ve tried it. A lot. And we’ve worked with countless...
By Jill Stanewick ●Naming ● Naming Tools
January 29th, 2026

When Everyone Has an Opinion—and None of Them Agree

This is the part of the naming process no one prepares you for. Not the creativity, not the pressure, but the moment...
By Jill Stanewick ●Naming
January 27th, 2026

When Naming Becomes a Board-Level Conversation

You can feel the shift before anyone says it out loud. The questions get tighter. The room gets quieter. The deck...
By Jill Stanewick ●Naming
January 26th, 2026

How Naming Portfolio Confusion Becomes Sales Friction

At first, it looks like a sales problem.Deals slow down. Calls run long. Prospects ask the same clarifying questions...
By Jill Stanewick ●Naming ● Naming Systems ● Brand Architecture
January 24th, 2026

Why "Just One More Round" Rarely Changes the Outcome

You don't say it because you're indecisive. You say it because you're responsible."Let's...
By Jill Stanewick ●Naming
January 23rd, 2026