Posts featuring Jill Stanewick

Brand Naming Insights for Product Managers

Naming is one of the most important (and underestimated) parts of creating a new product. It’s not about being clever...
By Jill Stanewick ●Naming ● Naming Hot Takes
November 10th, 2025

Naming Insights for CMOs

You already know the checklist: clear, memorable, trademarkable. But let's be honest — that's not what...
By Jill Stanewick ●Naming ● Naming Hot Takes
November 6th, 2025

In the New: Scott Milano Talks Philosophy of Naming on the Branderman Podcast

Our very own Scott Milano has a philosophical conversation about naming with Hernán Braberman on his podcast,...
By Jill Stanewick ●News ● Naming ● Naming Trends ● Naming Hot Takes ● Uncommon Inspiration ● Press
November 3rd, 2025

Word Games Every Startup Should Use for Naming

Startups run on experimentation, right? Your naming process should too. When your first batch of ideas feels flat,...
By Jill Stanewick ●Naming ● Uncommon Inspiration
November 3rd, 2025

Brand Naming Insights for CEOs

Every CEO knows the basics. Make it memorable, make sure you can trademark it, don't pick something stupid. But...
By Jill Stanewick ●Naming ● Naming Hot Takes
November 1st, 2025

How Startup Teams Get Unstuck When Naming

When you're building at startup speed, naming feels like one more thing competing for time you don't have....
By Jill Stanewick ●Naming ● Uncommon Inspiration
October 28th, 2025

Brand Naming Insights for Innovation Teams

Innovation teams operate at breakneck speed. You're building the future, solving hard problems, pushing into...
By Jill Stanewick ●Naming ● Naming Trends
October 28th, 2025

The Role of Research To Enhance Your Brand Naming Process

Great names don’t come out of thin air. You might be surprised at the amount of research that goes on behind the...
By Jill Stanewick ●Naming ● Brand Research
September 12th, 2025
In-the-news

Tanj Founder — Scott Milano — Speaks to Fast Company About the DOD Renaming

Tanj Founder & Managing Director, Scott Milano, was featured in a recent Fast Company article on the renaming of...
By Jill Stanewick ●News ● Naming ● Naming Hot Takes ● Branding
September 10th, 2025