Posts featuring Jill Stanewick

How Do You Say That?

The trademark landscape is crowded—that’s for sure. It’s tough to come up with a name that’s legally available. Heck,...
June 15th, 2016

Talking About What Isn’t There

In branding and advertising, we usually focus on the positive: what your product is, what it does, or the benefits of...
June 15th, 2016

Name Review: Climbing into the “Pillowfort”

March 31st, 2016

Name Review: How Fit are Fitbit Names?

It’s hard enough coming up with a name for just one product. But when you have a whole portfolio of products that...
March 31st, 2016

Google's New Logo Takes Us Back to Kindergarten

When Google unveiled the name Alphabet, I’ll admit that I wasn’t inspired to write anything about it. I didn’t think...
September 1st, 2015

In the News: Tanj Quoted at European Domain Centre

We were invited to share our thoughts for a piece about the ever-expanding top-level domain space. Christopher Hofman...
August 11th, 2015

Natural Bliss Goes Nude

When we named Natural Bliss a couple of years back, we didn’t have any innuendos in mind. It was a wholesome, new,...
July 16th, 2015

How To Socialize Your New Company Name

“Seeing the new name in full context bolsters confidence and minimizes potential dissent.”When re-naming a company, a...
June 18th, 2015

How To Evaluate Names for Your Company

“Names should map back to your strategy.”So you’ve removed your creative thinking cap and your eyes are glazed over...
June 17th, 2015