Posts featuring Tanj Staff

How to Name Product Tiers Without Creating Confusion

Tier naming looks simple on the surface: Add “Pro.” Add “Enterprise.” Add a higher price. Move on.But if it’s not a...
By Tanj Staff ●Naming ● Naming Systems
February 9th, 2026

Tanj on The Hidden Engine of ROI — Brand Names

Tanj Founder & Managing Director — Scott Milano — was featured an exciting (new) newsletter on branding and...
By Tanj Staff ●News
February 7th, 2026

How to Name a Platform (Without Boxing Yourself In)

Platform naming may feel similar to product naming, but it has important distinctions.A product can be specific. A...
By Tanj Staff ●Naming ● Naming Systems
February 4th, 2026

When You Keep the Acquired Name... and Pay for It Forever

Keeping the acquired name usually feels like the right decision—at least in the moment.It protects revenue, keeps...
By Tanj Staff ●Brand Architecture ● Naming Systems
January 29th, 2026

Is This a Platform—or a Collection of Acquisitions?

You can feel the question forming before anyone asks it.It happens when the portfolio slide comes up, when the...
By Tanj Staff
January 28th, 2026

The Naming Architecture Test: Can This System Handle 10 More Products?

You don't feel the problem when you have three products. You feel it with growth, when the roadmap gets real,...
By Tanj Staff ●Naming Systems ● Brand Architecture
January 23rd, 2026