Posts featuring Brand Architecture

Product Naming Architecture: How to Build a System That Scales

Product naming architecture usually becomes a topic after something breaks.After sales starts explaining too...
By Jill Stanewick ●Brand Architecture ● Naming Systems
February 3rd, 2026

When Your Portfolio Sounds Like Internal Code Names

It starts innocently enough. Someone on your team says, "We're rolling it into Orion next quarter."...
By Jill Stanewick ●Brand Architecture ● Naming Systems
January 30th, 2026

When You Keep the Acquired Name... and Pay for It Forever

Keeping the acquired name usually feels like the right decision—at least in the moment.It protects revenue, keeps...
By Tanj Staff ●Brand Architecture ● Naming Systems
January 29th, 2026

How Naming Portfolio Confusion Becomes Sales Friction

At first, it looks like a sales problem.Deals slow down. Calls run long. Prospects ask the same clarifying questions...
By Jill Stanewick ●Naming ● Naming Systems ● Brand Architecture
January 24th, 2026

The Naming Architecture Test: Can This System Handle 10 More Products?

You don't feel the problem when you have three products. You feel it with growth, when the roadmap gets real,...
By Tanj Staff ●Naming Systems ● Brand Architecture
January 23rd, 2026

The Day Your Portfolio Stops Making Sense to Anyone Outside the Company

It doesn't happen all at once.There's no dramatic meeting where someone announces, "We've lost...
By Jill Stanewick ●Naming ● Naming Systems ● Brand Architecture
January 21st, 2026

How Product Names Fit into Brand Architecture: A Practical Guide

Want a tip about product naming problems? They're often not actually naming problems. They're brand...
By Jill Stanewick ●Naming ● Brand Architecture
December 19th, 2025