Posts featuring Jill Stanewick

The Difference Between a Risky Name and an Indefensible One

You're not trying to eliminate risk—you know that's impossible. What you're really trying to...
By Jill Stanewick ●Naming
January 22nd, 2026

The Day Your Portfolio Stops Making Sense to Anyone Outside the Company

It doesn't happen all at once.There's no dramatic meeting where someone announces, "We've lost...
By Jill Stanewick ●Naming ● Naming Systems ● Brand Architecture
January 21st, 2026

Why More Naming Options Rarely Make the Decision Easier

At first, more options feel like progress. The list is growing, people are engaged, and no one can say you...
By Jill Stanewick ●Naming
January 20th, 2026

When Naming Inconsistency Starts Showing Up on the Balance Sheet

At first, it didn't feel like a problem. Each acquisition made sense on its own. Each product kept the name it...
By Jill Stanewick ●Naming
January 19th, 2026

Sixty Days Out—and the Name Still Isn't Settled

You're not behind. But you're not comfortable either.The launch date is real now. The roadmap is locked....
By Jill Stanewick ●Naming
January 15th, 2026

CES 2026 Musings: Best Product Names

I like lots of different styles of names, I promise, but all of my favorites from CES this year are short, suggestive...
By Jill Stanewick ●Naming
January 14th, 2026

What Boards Actually Worry About When You Name Something New

No one on the board is arguing about syllables. They're not debating whether it "sounds modern...
By Jill Stanewick ●Naming
January 13th, 2026

CES 2026 Musings: New Products from Petkit

I wrote previously about AI Tails — a pet tech brand with a name I think is a winner (though I question the product’s...
By Jill Stanewick ●Naming
January 12th, 2026

How Naming Becomes the Proxy Fight for Bigger Strategic Tension

This meeting was supposed to be about a name. But five minutes in, you can tell—it's not.Someone's arguing...
By Jill Stanewick ●Naming
January 11th, 2026