Posts featuring Jill Stanewick

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Name Review: All That’s Left is Altaba

As everyone (and their grandmother) has surely heard by now, Yahoo will be changing its name to Altaba following the...
By Jill Stanewick ●Naming ● News
January 11th, 2017
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Gifting a Great Name

‘Tis the season for giving, and for some people that means buying fun stocking stuffers for loved ones. On a recent...
By Jill Stanewick ●Branding ● Naming
December 6th, 2016
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How Do You Say That?

The trademark landscape is crowded—that’s for sure. It’s tough to come up with a name that’s legally available. Heck,...
By Jill Stanewick
June 15th, 2016
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Talking About What Isn’t There

In branding and advertising, we usually focus on the positive: what your product is, what it does, or the benefits of...
By Jill Stanewick ●Branding ● Messaging ● Naming
June 15th, 2016
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Name Review: Climbing into the “Pillowfort”
By Jill Stanewick ●Naming
March 31st, 2016
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Name Review: How Fit are Fitbit Names?

It’s hard enough coming up with a name for just one product. But when you have a whole portfolio of products that...
By Jill Stanewick ●Naming
March 31st, 2016
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Google's New Logo Takes Us Back to Kindergarten

When Google unveiled the name Alphabet, I’ll admit that I wasn’t inspired to write anything about it. I didn’t think...
By Jill Stanewick
September 1st, 2015
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In the News: Tanj Quoted at European Domain Centre

We were invited to share our thoughts for a piece about the ever-expanding top-level domain space. Christopher Hofman...
By Jill Stanewick ●Naming ● Press
August 11th, 2015
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Natural Bliss Goes Nude

When we named Natural Bliss a couple of years back, we didn’t have any innuendos in mind. It was a wholesome, new,...
By Jill Stanewick ●Naming ● Branding
July 16th, 2015