Posts featuring Jill Stanewick

Afeela Disappointment

Guys, I have to tell you: I don’t Afeela great about the name for Sony Honda Mobility’s new EV line. While the name...
By Jill Stanewick ●Naming Hot Takes
January 11th, 2026

CES 2026 Musings: AI Tails

New in pet tech is AI Tails, a smart food station for cats designed to measure their food and water intake,...
By Jill Stanewick ●Naming
January 10th, 2026

CES 2026 Musings: Pebble’s Index 01

Pebble is at CES this year sharing some new devices. One of them? The Index 01, a simple ring featuring a button you...
By Jill Stanewick ●Naming
January 9th, 2026

The Hidden Costs of a Rushed Naming Decision

You didn't plan to rush this. You planned to do it right.But now the launch date is fixed. The deck is already...
By Jill Stanewick ●Naming
January 7th, 2026

How to Run a Productive Naming Brainstorm (Even with a Big Team)

There's something electric about a good naming brainstorm. When everything clicks, you're not just throwing...
By Jill Stanewick ●Naming ● Naming Tools
January 6th, 2026

When It's Time to Stop Exploring and Start Deciding

At some point, exploration stops being productive. Not because the ideas dry up. Not because the team runs out of...
By Jill Stanewick ●Naming
January 6th, 2026

How Many Name Ideas Do You Actually Need?

Most teams underestimate this number by a lot.If you think you need ten good names to find one winner, you're...
By Jill Stanewick ●Naming
January 2nd, 2026

How to Evaluate Brand Name Ideas Objectively

Most naming debates fail for one reason. Everyone is arguing opinions instead of criteria.If you want to choose a...
By Jill Stanewick ●Naming ● Brand Research
December 30th, 2025

What Makes a Brand Name Legally Strong vs Risky

Not all brand names are created equal in the eyes of the law. Some are built to last. Others are lawsuits waiting to...
By Jill Stanewick ●Naming ● Trademark
December 29th, 2025