Posts featuring Branding

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How To Socialize Your New Company Name

“Seeing the new name in full context bolsters confidence and minimizes potential dissent.”When re-naming a company, a...
By Jill Stanewick ●Branding ● Naming
June 18th, 2015
Name-crush

How To Evaluate Names for Your Company

“Names should map back to your strategy.”So you’ve removed your creative thinking cap and your eyes are glazed over...
By Jill Stanewick ●Branding ● Naming
June 17th, 2015
Name-review-01

When A Brand Owns Its Mistake

Brands make mistakes. After all, they’re run by humans. PR folks definitely face challenging decisions when mistakes...
By Jill Stanewick ●Naming ● Branding
June 12th, 2015