Posts featuring Branding

When to Hire a Naming Agency — and When to Go It Alone

There’s a lot riding on a name. Whether it’s a company, product, or service, a name can make people lean in — or look...
By Jill Stanewick ●Naming ● Branding
May 20th, 2025

B2B Names Matter. Here’s Why.

When it comes to B2B companies, your name is essentially your first handshake with potential clients. It’s the...
By Jill Stanewick ●Branding ● Naming
December 23rd, 2024

Brand Names and Their Role in American Culture in 2025

In the 2020s, brand names are cultural powerhouses. More than identifiers, they embody values, aspirations, and...
By Scott Milano ●Naming ● Branding
December 6th, 2024

New Name, Who Dis?

Brands are pretty inescapable. From the sheets and blankets you’re snuggled in to the fresh pot of coffee that mom’s...
By Olyvia Chac ●Branding ● Naming
March 20th, 2023

New Decade, New Tanj.co

This is the start of our 12th year in the brand naming business. Plus it's an entirely new decade. To...
By Scott Milano ●Branding ● News
January 31st, 2020

Hello Gen Z

We’ve all spent the last decade thinking a lot about millennials: what do they like, what do they need, what are...
By Jill Stanewick ●Branding ● Naming
January 27th, 2020

Name Crush: Chairish

We love the names we create at Tanj, but we also get crushes on other names. One that caught our eye recently is...
By Jill Stanewick ●Branding ● Naming
April 9th, 2018
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Gifting a Great Name

‘Tis the season for giving, and for some people that means buying fun stocking stuffers for loved ones. On a recent...
By Jill Stanewick ●Branding ● Naming
December 6th, 2016
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Talking About What Isn’t There

In branding and advertising, we usually focus on the positive: what your product is, what it does, or the benefits of...
By Jill Stanewick ●Branding ● Messaging ● Naming
June 15th, 2016