Posts featuring Naming

Between Two Names: Dasani & Liquid Death

Between Two Names is a new series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
By Liz Yap ●Naming ● Between Two Names
September 16th, 2022

Lay of the Land: Supply Chain Tech Naming Trends

Even before Covid, the global supply chain was ripe for innovation. Some sectors — like commodities for instance...
By Scott Milano ●Naming ● Naming Trends ● Lay of the Land
September 15th, 2022

.COM Naming Stats You Need to Know

Let me guess… you need an exact .COM for your new brand name? And it has to be 3-4 letters, super easy to say,...
By Scott Milano ●Naming ● Domains
September 12th, 2022

Lay of the Land: EV Naming Trends

I’ll admit it. I was a Tesla fanboy. But after watching Elon Musk’s various exploits on (and involving) Twitter...
By Scott Milano ●Naming ● Naming Trends ● Lay of the Land
September 8th, 2022

Naming Research: Good or Bad?

Within the practice of brand naming, few areas are as polarizing as researching names with consumers. Some brand...
By Cesar Hernandez & Liz Yap ●Brand Research ● Naming
September 5th, 2022

Lay of the Land: Fintech Naming Trends

We’ve never tried to map out the contents of a rainforest, but trying to map out the world of fintech and payments...
By Jill Stanewick ●Naming ● Naming Trends ● Lay of the Land
August 26th, 2022

Between Two Names: Tend & Supergut

Introducing Between Two Names — a new series on The Word by Tanj that’s designed to take a lighthearted look at two...
By Jill Stanewick ●Naming ● Between Two Names
August 25th, 2022

Lay of the Land: Naming Trends in iBuying

The world of iBuying has had its ups and downs, but it’s an undeniable part of modern real estate. An iBuyer is a...
By Jill Stanewick ●Naming ● Naming Trends ● Lay of the Land
August 23rd, 2022

How to Name a Podcast

Podcasts are a microcosm of the economy. You can find a great podcast on almost any topic out there. Business....
By Scott Milano ●Naming
August 19th, 2022