Posts featuring Naming

Lay of the Land: Canned Mocktails

The word “mock” means not authentic or real, but without the intention to deceive. By that definition alone,...
By Liz Yap ●Lay of the Land ● Naming ● Naming Trends
January 24th, 2023

Meet Chatnamer: Your New Favorite Naming Assistant

The bot is out of the bag. We built an AI naming assistant based on the amazing work of Open.ai and its equally...
By Scott Milano ●News ● Naming ● Chatnamer
January 3rd, 2023

Looking Back: Tanj & 2022

Wow, 2022 was a blur. Compared to 2020 and 2021 (or because of?), this year flew by. And that’s a good...
By Scott Milano ●News ● Naming ● Brand Language ● Chatnamer
December 23rd, 2022

Lay of the Land: DTC Cookware Naming

Direct-to-consumer cookware brands have been around for a while, but 2020 was a turning point for the category. Covid...
By Liz Yap ●Lay of the Land ● Naming ● Naming Trends
November 9th, 2022

Between Two Names: Zoom & Loom

Between Two Names is a new series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
By Scott Milano ●Naming ● Between Two Names
November 7th, 2022
In-the-news

In the News: The Double O

Jill Stanewick — Tanj's Naming Director — was quoted in a new piece by Rosa Shipley and the Dirt Substack...
By Scott Milano ●Naming ● News ● Press
November 2nd, 2022

Make a Name for Yourself: The Definitive Guide to Naming & Renaming Your Company

Naming or renaming a company requires a very different approach from developing names for a new product or service....
By Scott Milano ●Naming
October 28th, 2022

Now Name It: A Marketer's Guide to Naming New Products & Services

Introducing a FREE, comprehensive guide from the naming experts at Tanj covering all sides, all angles and all...
By Scott Milano ●Naming
October 27th, 2022

Lay of the Land: Celebrity Spirits Naming Trends

When you’re a celebrity, one of your most important assets is your name. It’s natural, (and evidently, profitable) to...
By Liz Yap ●Naming ● Naming Trends ● Lay of the Land
October 11th, 2022