Posts featuring Naming

Brand Naming Insights for CEOs

Every CEO knows the basics. Make it memorable, make sure you can trademark it, don't pick something stupid. But...
By Jill Stanewick ●Naming ● Naming Hot Takes
November 1st, 2025

How Startup Teams Get Unstuck When Naming

When you're building at startup speed, naming feels like one more thing competing for time you don't have....
By Jill Stanewick ●Naming ● Uncommon Inspiration
October 28th, 2025

Brand Naming Insights for Innovation Teams

Innovation teams operate at breakneck speed. You're building the future, solving hard problems, pushing into...
By Jill Stanewick ●Naming ● Naming Trends
October 28th, 2025

New Guide: Brand Name Launch Checklist

Launching a new name is one of the most thrilling and nerve-racking moments in a brand’s journey. Before you make it...
By Scott Milano ●Naming ● Naming Tools
October 27th, 2025

The Role of Research To Enhance Your Brand Naming Process

Great names don’t come out of thin air. You might be surprised at the amount of research that goes on behind the...
By Jill Stanewick ●Naming ● Brand Research
September 12th, 2025
In-the-news

Tanj Founder — Scott Milano — Speaks to Fast Company About the DOD Renaming

Tanj Founder & Managing Director, Scott Milano, was featured in a recent Fast Company article on the renaming of...
By Jill Stanewick ●News ● Naming ● Naming Hot Takes ● Branding
September 10th, 2025

How to Create a Name That Will Grow with Your Brand

Your brand name isn’t just for launch day. It’s for year five, year ten, and beyond.A strong name should do more than...
By Jill Stanewick ●Naming
September 4th, 2025

What Makes a Naming Project Successful (Tips from a Pro Agency)

A great name can launch a brand into culture. A weak one? It can sink momentum before you even get started.At Tanj,...
By Jill Stanewick ●Naming
September 3rd, 2025

Why Naming Is More Than Just Wordplay (It’s Business Strategy)

We hear it all the time: “Wait, naming is a JOB?” People often assume naming is like a creative parlor trick — a...
By Jill Stanewick ●Naming
August 13th, 2025