Posts featuring Naming

When Naming Becomes a Board-Level Conversation

You can feel the shift before anyone says it out loud. The questions get tighter. The room gets quieter. The deck...
By Jill Stanewick ●Naming
January 26th, 2026

How Naming Portfolio Confusion Becomes Sales Friction

At first, it looks like a sales problem.Deals slow down. Calls run long. Prospects ask the same clarifying questions...
By Jill Stanewick ●Naming ● Naming Systems ● Brand Architecture
January 24th, 2026

Why "Just One More Round" Rarely Changes the Outcome

You don't say it because you're indecisive. You say it because you're responsible."Let's...
By Jill Stanewick ●Naming
January 23rd, 2026

The Difference Between a Risky Name and an Indefensible One

You're not trying to eliminate risk—you know that's impossible. What you're really trying to...
By Jill Stanewick ●Naming
January 22nd, 2026

The Day Your Portfolio Stops Making Sense to Anyone Outside the Company

It doesn't happen all at once.There's no dramatic meeting where someone announces, "We've lost...
By Jill Stanewick ●Naming ● Naming Systems ● Brand Architecture
January 21st, 2026

Why More Naming Options Rarely Make the Decision Easier

At first, more options feel like progress. The list is growing, people are engaged, and no one can say you...
By Jill Stanewick ●Naming
January 20th, 2026

When Naming Inconsistency Starts Showing Up on the Balance Sheet

At first, it didn't feel like a problem. Each acquisition made sense on its own. Each product kept the name it...
By Jill Stanewick ●Naming
January 19th, 2026

Sixty Days Out—and the Name Still Isn't Settled

You're not behind. But you're not comfortable either.The launch date is real now. The roadmap is locked....
By Jill Stanewick ●Naming
January 15th, 2026

CES 2026 Musings: Best Product Names

I like lots of different styles of names, I promise, but all of my favorites from CES this year are short, suggestive...
By Jill Stanewick ●Naming
January 14th, 2026