Posts featuring Naming

How do you know if a brand name is actually good?

You don't know at first sight. And that's the point.Most leaders assume a "good" name is one...
By Jill Stanewick ●Naming
February 7th, 2026

Best Naming Agencies in 2026

Who Are the Best Naming Agencies?Choosing a naming agency isn't about finding "the best" firm in the...
By Research Team ●Naming
February 6th, 2026

10 Signs It’s Time to Rename Your Brand

10 Signs It’s Time to Rename Your BrandRenaming is rarely anyone’s first choice.It feels disruptive, political, and...
By Jill Stanewick ●Naming
February 6th, 2026

Why AI Stinks for Brand Naming — Part 1 of a Series

We like AI.We use AI. We talk to AI more than is probably healthy.But after watching hundreds of teams try to name...
By Scott Milano ●Naming ● Naming Hot Takes
February 5th, 2026

How to Name a Platform (Without Boxing Yourself In)

Platform naming may feel similar to product naming, but it has important distinctions.A product can be specific. A...
By Tanj Staff ●Naming ● Naming Systems
February 4th, 2026

Is it worth hiring a naming agency—or can AI do this?

If you're asking this question, naming already feels real to you.At first, it looks like a creativity problem:...
By Jill Stanewick ●Naming
February 3rd, 2026

How to Name a Product When the Stakes Are High

Naming a product sounds simple… until the decision starts to matter.When a name is tied to a real launch, a real...
By Jill Stanewick ●Naming
February 2nd, 2026

Why AI Stinks at Brand Naming - Not a Rant

AI does many things well. Naming brands is not one of them.We’ve tried it. A lot. And we’ve worked with countless...
By Jill Stanewick ●Naming ● Naming Tools
January 29th, 2026

When Everyone Has an Opinion—and None of Them Agree

This is the part of the naming process no one prepares you for. Not the creativity, not the pressure, but the moment...
By Jill Stanewick ●Naming
January 27th, 2026