Posts featuring Naming

Between Two Names: ChatGPT & Jasper

AI sparked the imagination of the masses in 2022. And if that was just the spark, 2023 will be the mother of all...
January 27th, 2023

Lay of the Land: Canned Mocktails

The word “mock” means not authentic or real, but without the intention to deceive. By that definition alone,...
January 24th, 2023

Meet Chatnamer: Your New Favorite Naming Assistant

The bot is out of the bag. We built an AI naming assistant based on the amazing work of Open.ai and its equally...
January 3rd, 2023

Looking Back: Tanj & 2022

Wow, 2022 was a blur. Compared to 2020 and 2021 (or because of?), this year flew by. And that’s a good...
December 23rd, 2022

Lay of the Land: DTC Cookware Naming

Direct-to-consumer cookware brands have been around for a while, but 2020 was a turning point for the category. Covid...
November 9th, 2022

Between Two Names: Zoom & Loom

Between Two Names is a new series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
November 7th, 2022

In the News: The Double O

Jill Stanewick — Tanj's Naming Director — was quoted in a new piece by Rosa Shipley and the Dirt Substack...
November 2nd, 2022

Lay of the Land: Celebrity Spirits Naming Trends

When you’re a celebrity, one of your most important assets is your name. It’s natural, (and evidently, profitable) to...
October 11th, 2022

Lay of the Land: Femtech Naming Trends

Familiar with femtech? It’s exactly what it sounds like: an army of robots being programmed to take over the world...
October 4th, 2022