Posts featuring Naming

What Does a Naming Agency Actually Do?

When you think about building a brand, the name may seem like a simple item on your checklist — just a word or two,...
By Jill Stanewick ●Naming
July 17th, 2025

The Power of Strategic Naming: Why Great Names Start with Strategy

Let’s be honest: naming looks simple. After all, how hard can it be to come up with a word or two?But scratch the...
By Jill Stanewick ●Naming
May 22nd, 2025

When to Hire a Naming Agency — and When to Go It Alone

There’s a lot riding on a name. Whether it’s a company, product, or service, a name can make people lean in — or look...
By Jill Stanewick ●Naming ● Branding
May 20th, 2025

In the News: Tanj on AI & Naming in Branders Magazine

I'm excited to share that I had the pleasure of being featured in the latest issue of Branders Magazine! The...
By Scott Milano ●News ● Press ● Naming
April 9th, 2025

How to Name Your D2C Beverage Brand

In the growing world of direct-to-consumer beverages, your brand name is the first taste of your product’s identity....
By Jill Stanewick ●Naming
February 3rd, 2025

Legal Concerns in Naming: FAQs

Choosing a name for your product or company is exciting, but it also comes with legal risks. From trademark disputes...
By Jill Stanewick ●Naming ● Trademark
January 31st, 2025

How to Name a Biotech Company: A Guide for Marketing Leaders

Naming a biotech company is no small feat. The name you choose must strike a balance between innovation and...
By Jill Stanewick ●Naming
January 30th, 2025

How to Name a Geographical Feature: A Guide for Those Who Do Such Things

Naming a geographical feature isn’t just about pinpointing a place on the map—it’s about crafting a name that...
By Jill Stanewick ●Naming ● Storytelling
January 29th, 2025

How to Name a Meme Coin

How to Name a Meme CoinThe world of cryptocurrency is as dynamic as it is unpredictable. Within this digital...
By Jill Stanewick ●Naming ● Naming Trends
January 28th, 2025