Posts featuring Naming

How to Brief a Brand Naming Agency

If you've never worked with a brand naming agency before, that first kickoff can feel a bit like walking into...
By Jill Stanewick ●Naming
November 14th, 2025

Key Naming Terms Every Brand Team Should Know

A Simple Glossary of Brand Naming TermsIf you've worked with a brand naming agency before, you've probably...
By Jill Stanewick ●Naming
November 14th, 2025

Why Startup Founders Should Leave the Desk to Name Better

When brainstorming goes nowhere, try changing your scenery. The real world is packed with naming inspiration — you...
By Jill Stanewick ●Naming ● Uncommon Inspiration
November 13th, 2025

Brand Naming Insights for Startup Founders

Every startup founder knows the basics of naming: keep it clear, memorable, and legally available. But what separates...
By Jill Stanewick ●Naming ● Naming Hot Takes
November 12th, 2025

Slow Down to Find a Better Startup Name

Early stage founders move fast because they have to. But when you're naming something that matters, speed...
By Jill Stanewick ●Naming ● Uncommon Inspiration
November 11th, 2025

Brand Naming Insights for Product Managers

Naming is one of the most important (and underestimated) parts of creating a new product. It’s not about being clever...
By Jill Stanewick ●Naming ● Naming Hot Takes
November 10th, 2025

Naming Insights for CMOs

You already know the checklist: clear, memorable, trademarkable. But let's be honest — that's not what...
By Jill Stanewick ●Naming ● Naming Hot Takes
November 6th, 2025

In the New: Scott Milano Talks Philosophy of Naming on the Branderman Podcast

Our very own Scott Milano has a philosophical conversation about naming with Hernán Braberman on his podcast,...
By Jill Stanewick ●News ● Naming ● Naming Trends ● Naming Hot Takes ● Uncommon Inspiration ● Press
November 3rd, 2025

Word Games Every Startup Should Use for Naming

Startups run on experimentation, right? Your naming process should too. When your first batch of ideas feels flat,...
By Jill Stanewick ●Naming ● Uncommon Inspiration
November 3rd, 2025