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Naming
Between Two Names: ChatGPT & Jasper
AI sparked the imagination of the masses in 2022. And if that was just the spark, 2023 will be the mother of all...
By Scott Milano
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Between Two Names
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Naming
January 27th, 2023
Lay of the Land: Canned Mocktails
The word “mock” means not authentic or real, but without the intention to deceive. By that definition alone,...
By Liz Yap
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Lay of the Land
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Naming
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Naming Trends
January 24th, 2023
Meet Chatnamer: Your New Favorite Naming Assistant
The bot is out of the bag. We built an AI naming assistant based on the amazing work of Open.ai and its equally...
By Scott Milano
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News
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Naming
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Chatnamer
January 3rd, 2023
Looking Back: Tanj & 2022
Wow, 2022 was a blur. Compared to 2020 and 2021 (or because of?), this year flew by. And that’s a good...
By Scott Milano
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News
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Naming
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Brand Language
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Chatnamer
December 23rd, 2022
Lay of the Land: DTC Cookware Naming
Direct-to-consumer cookware brands have been around for a while, but 2020 was a turning point for the category. Covid...
By Liz Yap
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Lay of the Land
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Naming
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Naming Trends
November 9th, 2022
Between Two Names: Zoom & Loom
Between Two Names is a new series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
By Scott Milano
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Naming
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Between Two Names
November 7th, 2022
In-the-news
In the News: The Double O
Jill Stanewick — Tanj's Naming Director — was quoted in a new piece by Rosa Shipley and the Dirt Substack...
By Scott Milano
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Naming
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News
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Press
November 2nd, 2022
Lay of the Land: Celebrity Spirits Naming Trends
When you’re a celebrity, one of your most important assets is your name. It’s natural, (and evidently, profitable) to...
By Liz Yap
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Naming
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Naming Trends
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Lay of the Land
October 11th, 2022
Lay of the Land: Femtech Naming Trends
Familiar with femtech? It’s exactly what it sounds like: an army of robots being programmed to take over the world...
By Jill Stanewick
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Naming
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Naming Trends
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Lay of the Land
October 4th, 2022
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