Posts featuring Naming

Naming Agency vs. Freelance Namer vs. In-House: What’s Best for Naming?

When it’s time to name your brand, product, or company, the decision to go with a naming agency, freelancer, or...
By Jill Stanewick ●Naming
August 12th, 2025

In the News: Tanj Talks Product Naming in Branders Magazine

I’m excited to share my latest piece in Branders Magazine, where I break down why a strong product name is one of the...
By Scott Milano ●Press ● Naming
August 8th, 2025

Naming and Design: A Creative Partnership in Brand Building

Too often, branding is thought of as the visual stuff. Logo, colors, look and feel. But naming is branding,...
By Jill Stanewick ●Naming ● Branding
July 17th, 2025

Top 10 Signs Your Brand Name Is Holding You Back

A strong brand name can open doors, spark emotional connections, and create lasting value. But a weak or outdated...
By Jill Stanewick ●Naming
July 17th, 2025

What Does a Naming Agency Actually Do?

When you think about building a brand, the name may seem like a simple item on your checklist — just a word or two,...
By Jill Stanewick ●Naming
July 17th, 2025

Just Launched: Philosophy of Naming Guides

Great names shape perception, tell stories, and fuel connection—and yet their power often hides in plain sight....
By Scott Milano ●Naming ● Philosophy of Naming
June 25th, 2025

The Power of Strategic Naming: Why Great Names Start with Strategy

Let’s be honest: naming looks simple. After all, how hard can it be to come up with a word or two?But scratch the...
By Jill Stanewick ●Naming
May 22nd, 2025

When to Hire a Naming Agency — and When to Go It Alone

There’s a lot riding on a name. Whether it’s a company, product, or service, a name can make people lean in — or look...
By Jill Stanewick ●Naming ● Branding
May 20th, 2025

In the News: Tanj on AI & Naming in Branders Magazine

I'm excited to share that I had the pleasure of being featured in the latest issue of Branders Magazine! The...
By Scott Milano ●News ● Press ● Naming
April 9th, 2025