Posts featuring Naming

What Boards Actually Worry About When You Name Something New

No one on the board is arguing about syllables. They're not debating whether it "sounds modern...
By Jill Stanewick ●Naming
January 13th, 2026

CES 2026 Musings: New Products from Petkit

I wrote previously about AI Tails — a pet tech brand with a name I think is a winner (though I question the product’s...
By Jill Stanewick ●Naming
January 12th, 2026

How Naming Becomes the Proxy Fight for Bigger Strategic Tension

This meeting was supposed to be about a name. But five minutes in, you can tell—it's not.Someone's arguing...
By Jill Stanewick ●Naming
January 11th, 2026

CES 2026 Musings: AI Tails

New in pet tech is AI Tails, a smart food station for cats designed to measure their food and water intake,...
By Jill Stanewick ●Naming
January 10th, 2026

CES 2026 Musings: Pebble’s Index 01

Pebble is at CES this year sharing some new devices. One of them? The Index 01, a simple ring featuring a button you...
By Jill Stanewick ●Naming
January 9th, 2026

The Hidden Costs of a Rushed Naming Decision

You didn't plan to rush this. You planned to do it right.But now the launch date is fixed. The deck is already...
By Jill Stanewick ●Naming
January 7th, 2026

How to Run a Productive Naming Brainstorm (Even with a Big Team)

There's something electric about a good naming brainstorm. When everything clicks, you're not just throwing...
By Jill Stanewick ●Naming ● Naming Tools
January 6th, 2026

When It's Time to Stop Exploring and Start Deciding

At some point, exploration stops being productive. Not because the ideas dry up. Not because the team runs out of...
By Jill Stanewick ●Naming
January 6th, 2026

How Many Name Ideas Do You Actually Need?

Most teams underestimate this number by a lot.If you think you need ten good names to find one winner, you're...
By Jill Stanewick ●Naming
January 2nd, 2026