Posts featuring Naming

Lay of the Land: DTC Cookware Naming

Direct-to-consumer cookware brands have been around for a while, but 2020 was a turning point for the category. Covid...
By Liz Yap ●Lay of the Land ● Naming ● Naming Trends
November 9th, 2022

Between Two Names: Zoom & Loom

Between Two Names is a new series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
By Scott Milano ●Naming ● Between Two Names
November 7th, 2022
In-the-news

In the News: The Double O

Jill Stanewick — Tanj's Naming Director — was quoted in a new piece by Rosa Shipley and the Dirt Substack...
By Scott Milano ●Naming ● News ● Press
November 2nd, 2022

Make a Name for Yourself: The Definitive Guide to Naming & Renaming Your Company

Naming or renaming a company requires a very different approach from developing names for a new product or service....
By Scott Milano ●Naming
October 28th, 2022

Now Name It: A Marketer's Guide to Naming New Products & Services

Introducing a FREE, comprehensive guide from the naming experts at Tanj covering all sides, all angles and all...
By Scott Milano ●Naming
October 27th, 2022

Lay of the Land: Celebrity Spirits Naming Trends

When you’re a celebrity, one of your most important assets is your name. It’s natural, (and evidently, profitable) to...
By Liz Yap ●Naming ● Naming Trends ● Lay of the Land
October 11th, 2022

Lay of the Land: Femtech Naming Trends

Familiar with femtech? It’s exactly what it sounds like: an army of robots being programmed to take over the world...
By Jill Stanewick ●Naming ● Naming Trends ● Lay of the Land
October 4th, 2022

Between Two Names: Dasani & Liquid Death

Between Two Names is a new series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
By Liz Yap ●Naming ● Between Two Names
September 16th, 2022

Lay of the Land: Supply Chain Tech Naming Trends

Even before Covid, the global supply chain was ripe for innovation. Some sectors — like commodities for instance...
By Scott Milano ●Naming ● Naming Trends ● Lay of the Land
September 15th, 2022