Posts featuring Naming

Naming Agency vs. Freelance Namer vs. In-House: What’s Best for Naming?

When it’s time to name your brand, product, or company, the decision to go with a naming agency, freelancer, or...
August 12th, 2025

In the News: Tanj Talks Product Naming in Branders Magazine

I’m excited to share my latest piece in Branders Magazine, where I break down why a strong product name is one of the...
August 8th, 2025

Naming and Design: A Creative Partnership in Brand Building

Too often, branding is thought of as the visual stuff. Logo, colors, look and feel. But naming is branding,...
July 17th, 2025

Top 10 Signs Your Brand Name Is Holding You Back

A strong brand name can open doors, spark emotional connections, and create lasting value. But a weak or outdated...
July 17th, 2025

What Does a Naming Agency Actually Do?

When you think about building a brand, the name may seem like a simple item on your checklist — just a word or two,...
July 17th, 2025

Just Launched: Philosophy of Naming Guides

Great names shape perception, tell stories, and fuel connection—and yet their power often hides in plain sight....

The Power of Strategic Naming: Why Great Names Start with Strategy

Let’s be honest: naming looks simple. After all, how hard can it be to come up with a word or two?But scratch the...
May 22nd, 2025

When to Hire a Naming Agency — and When to Go It Alone

There’s a lot riding on a name. Whether it’s a company, product, or service, a name can make people lean in — or look...
May 20th, 2025

In the News: Tanj on AI & Naming in Branders Magazine

I'm excited to share that I had the pleasure of being featured in the latest issue of Branders Magazine! The...
April 9th, 2025