Posts featuring Naming

Make a Name for Yourself: The Definitive Guide to Naming & Renaming Your Company

Naming or renaming a company requires a very different approach from developing names for a new product or service....
By Scott Milano ●Naming
October 28th, 2022

Now Name It: A Marketer's Guide to Naming New Products & Services

Introducing a FREE, comprehensive guide from the naming experts at Tanj covering all sides, all angles and all...
By Scott Milano ●Naming
October 27th, 2022

Lay of the Land: Celebrity Spirits Naming Trends

When you’re a celebrity, one of your most important assets is your name. It’s natural, (and evidently, profitable) to...
By Liz Yap ●Naming ● Naming Trends ● Lay of the Land
October 11th, 2022

Lay of the Land: Femtech Naming Trends

Familiar with femtech? It’s exactly what it sounds like: an army of robots being programmed to take over the world...
By Jill Stanewick ●Naming ● Naming Trends ● Lay of the Land
October 4th, 2022

Between Two Names: Dasani & Liquid Death

Between Two Names is a new series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
By Liz Yap ●Naming ● Between Two Names
September 16th, 2022

Lay of the Land: Supply Chain Tech Naming Trends

Even before Covid, the global supply chain was ripe for innovation. Some sectors — like commodities for instance...
By Scott Milano ●Naming ● Naming Trends ● Lay of the Land
September 15th, 2022

.COM Naming Stats You Need to Know

Let me guess… you need an exact .COM for your new brand name? And it has to be 3-4 letters, super easy to say,...
By Scott Milano ●Naming ● Domains
September 12th, 2022

Lay of the Land: EV Naming Trends

I’ll admit it. I was a Tesla fanboy. But after watching Elon Musk’s various exploits on (and involving) Twitter...
By Scott Milano ●Naming ● Naming Trends ● Lay of the Land
September 8th, 2022

Naming Research: Good or Bad?

Within the practice of brand naming, few areas are as polarizing as researching names with consumers. Some brand...
By Cesar Hernandez & Liz Yap ●Brand Research ● Naming
September 5th, 2022