Posts featuring Naming

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How To Socialize Your New Company Name

“Seeing the new name in full context bolsters confidence and minimizes potential dissent.”When re-naming a company, a...
By Jill Stanewick ●Branding ● Naming
June 18th, 2015
Name-crush

How To Evaluate Names for Your Company

“Names should map back to your strategy.”So you’ve removed your creative thinking cap and your eyes are glazed over...
By Jill Stanewick ●Branding ● Naming
June 17th, 2015
Name-review-01

When A Brand Owns Its Mistake

Brands make mistakes. After all, they’re run by humans. PR folks definitely face challenging decisions when mistakes...
By Jill Stanewick ●Naming ● Branding
June 12th, 2015
Name-review-01

Assessing the Viability of Company Brand Names

Names are trademarks. Trademarks are intellectual property. Property is, well… property. And as most of us learned in...
By Jill Stanewick ●Naming
June 9th, 2015
Name-review-01

Developing Company Names: Quantity & Quality Are Key

“To get quality and quantity, you have to commit blocks of time to naming.” You’ve got your naming strategy, your...
By Jill Stanewick ●Naming
June 8th, 2015