Posts featuring Jill Stanewick

Keeping Up With the Kardashians’ Brand Names

The Kardashians. Not so great at choosing spouses. Pretty darn good at choosing brand names.They come by it...
By Jill Stanewick
November 3rd, 2022

Lay of the Land: Femtech Naming Trends

Familiar with femtech? It’s exactly what it sounds like: an army of robots being programmed to take over the world...
By Jill Stanewick ●Naming ● Naming Trends ● Lay of the Land
October 4th, 2022

Lay of the Land: Fintech Naming Trends

We’ve never tried to map out the contents of a rainforest, but trying to map out the world of fintech and payments...
By Jill Stanewick ●Naming ● Naming Trends ● Lay of the Land
August 26th, 2022

Between Two Names: Tend & Supergut

Introducing Between Two Names — a new series on The Word by Tanj that’s designed to take a lighthearted look at two...
By Jill Stanewick ●Naming ● Between Two Names
August 25th, 2022

Lay of the Land: Naming Trends in iBuying

The world of iBuying has had its ups and downs, but it’s an undeniable part of modern real estate. An iBuyer is a...
By Jill Stanewick ●Naming ● Naming Trends ● Lay of the Land
August 23rd, 2022
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Tanj Talks the Philosophy of Naming on Journey Map

Apparently we've joined an esteemed group of the world's most interesting people now that we're on the...
By Jill Stanewick ●News ● Press ● Naming
July 7th, 2022

In the News: Scott Milano Talks Naming on The Dan Nestle Show

Tanj founder Scott Milano was a guest on The Dan Nestle Show — a hot new marketing podcast. Scott and Dan talk...
By Jill Stanewick ●Naming ● Press
July 23rd, 2020
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Name Review: On App Naming Like Unlock Clock & We Flip by Google

Google has approximately a zillion apps for Android. The vast majority of them are straightforward descriptive...
By Jill Stanewick ●Naming
January 28th, 2020

Hello Gen Z

We’ve all spent the last decade thinking a lot about millennials: what do they like, what do they need, what are...
By Jill Stanewick ●Branding ● Naming
January 27th, 2020