Posts featuring Jill Stanewick

How to Check If a Company Name Is Taken

If you’re starting a company, this is the unglamorous step you cannot skip. Before you fall in love with a name,...
By Jill Stanewick ●Naming ● Brand Research ● Trademark
December 23rd, 2025

How to Generate 200+ Product Name Ideas Without Getting Stuck

If you're only coming up with ten product name ideas to choose from, you're really just taking a shot in...
By Jill Stanewick ●Naming ● Creativity
December 22nd, 2025

How to Test a Product Name: Trademark, Linguistics, and Market Checks

Choosing a product name starts off feeling fun and creative. Testing it is where reality sets in.Every year, teams...
By Jill Stanewick ●Naming ● Trademark ● Brand Research ● Linguistics
December 22nd, 2025

How Product Names Fit into Brand Architecture: A Practical Guide

Want a tip about product naming problems? They're often not actually naming problems. They're brand...
By Jill Stanewick ●Naming ● Brand Architecture
December 19th, 2025

Trademark Screening for Brand Names: The Complete Guide

Choosing a brand name is one of the most exciting—and risky—decisions you'll make. Get it right, and your name...
By Jill Stanewick
December 18th, 2025

How Cultural Shifts Influence Brand Naming

Brand names don't exist in a vacuum. They're swimming in culture, whether they know it or not.What sounds...
By Jill Stanewick ●Naming ● Naming Trends
December 17th, 2025

Navigating Legal and Trademark Issues in Naming

Naming is easily one of the best parts of building a brand. It's creative, it's energizing, and it actually...
By Jill Stanewick ●Naming ● Trademark
December 12th, 2025

How to Name a Product: A Complete Guide

Launching a new product? You've got a million decisions to make, but here's the truth: nothing will shape...
By Jill Stanewick ●Naming ● Naming Tools
November 21st, 2025

How to Name a Company: A Complete Guide

Naming a company shouldn't feel like throwing spaghetti at the wall. Here's a clear process for building a...
By Jill Stanewick ●Naming ● Naming Tools
November 20th, 2025