The Word

Thoughts and news. All about the language of brands.


Lay of the Land: Fintech Naming Trends

We’ve never tried to map out the contents of a rainforest, but trying to map out the world of fintech and payments...
October 6th, 2022


Podcast: Scott Milano Talks Naming on How Brands Are Built

Check out Tanj founder and managing director, Scott Milano, on a recent episode of How Brands Are Built. Scott...
June 29th, 2018

In the News: Tanj Quoted in Entrepreneur on Cannabis Company Naming

In a recent interview with, Tanj’s Founder & Managing Director, Scott Milano, opens up about...
May 25th, 2018

Name Crush: Chairish

We love the names we create at Tanj, but we also get crushes on other names. One that caught our eye recently is...
April 9th, 2018

In the News: Creating an Upswell

Our friends at Upswell — an amazing new national event for changemakers of every kind — recently launched...
February 16th, 2018

CES 2018: Early-Show Product Naming Trends

What’s up with product naming at CES? CES is in full swing. While there is a whole lot of crazy, fun, useful and...
January 9th, 2018

The Best Words: Infographic on Trump’s Twitter Tactics

Happy New Year! As a follow up to The Best Words: A Guide to Effective Tweeting, The Trump Way, which we...
January 4th, 2018

The Best Words: Tweeting Like Trump

It certainly has been a unique year thanks to a president who uses language like no other. So it was only a matter of...
December 18th, 2017

Tanj Ranked Top Naming Agency by

We’re super excited to rank as a top naming agency on We have worked hard to build out our profile...
October 4th, 2017

Say Hello to Your New Robot Friends

Robots and smart home assistants were all over CES 2017 this month, and with them, plenty of interesting...
January 17th, 2017

Name Review: All That’s Left is Altaba

As everyone (and their grandmother) has surely heard by now, Yahoo will be changing its name to Altaba following the...
January 11th, 2017

Opera, Anyone?

What are your plans this weekend? Hit the beach? Play some tennis? Catch the opera? If you are in the business...
January 1st, 2017

Gifting a Great Name

‘Tis the season for giving, and for some people that means buying fun stocking stuffers for loved ones. On a recent...
December 6th, 2016

In the News: Tanj Quoted in Broadly about Foxy Store Naming

In a recent article on Broadly, our very own Jill Stanewick gives insights and analysis of why so many...
September 21st, 2016

How Do You Say That?

The trademark landscape is crowded—that’s for sure. It’s tough to come up with a name that’s legally available. Heck,...
June 15th, 2016

Talking About What Isn’t There

In branding and advertising, we usually focus on the positive: what your product is, what it does, or the benefits of...
June 15th, 2016

Name Review: Climbing into the “Pillowfort”

March 31st, 2016

Name Review: How Fit are Fitbit Names?

It’s hard enough coming up with a name for just one product. But when you have a whole portfolio of products that...
March 31st, 2016

Name Review: Working the iOS “Night Shift”

We’ve all been there. Late at night, staring into our phone or tablet screens. We want to put them down, but somehow...
March 28th, 2016