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The Word
Thoughts and news. All about the language of brands.
FEATURED POST
Between Two Names: ChatGPT & Jasper
AI sparked the imagination of the masses in 2022. And if that was just the spark, 2023 will be the mother of all...
By Scott Milano
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Between Two Names
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Naming
January 27th, 2023
RECENT POSTS
Naming Research: Good or Bad?
Within the practice of brand naming, few areas are as polarizing as researching names with consumers. Some brand...
By Cesar Hernandez & Liz Yap
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Brand Research
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Naming
September 5th, 2022
Lay of the Land: Fintech Naming Trends
We’ve never tried to map out the contents of a rainforest, but trying to map out the world of fintech and payments...
By Jill Stanewick
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Naming
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Naming Trends
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Lay of the Land
August 26th, 2022
Between Two Names: Tend & Supergut
Introducing Between Two Names — a new series on The Word by Tanj that’s designed to take a lighthearted look at two...
By Jill Stanewick
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Naming
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Between Two Names
August 25th, 2022
Lay of the Land: Naming Trends in iBuying
The world of iBuying has had its ups and downs, but it’s an undeniable part of modern real estate. An iBuyer is a...
By Jill Stanewick
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Naming
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Naming Trends
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Lay of the Land
August 23rd, 2022
How to Name a Podcast
Podcasts are a microcosm of the economy. You can find a great podcast on almost any topic out there. Business....
By Scott Milano
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Naming
August 19th, 2022
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Tanj Talks the Philosophy of Naming on Journey Map
Apparently we've joined an esteemed group of the world's most interesting people now that we're on the...
By Jill Stanewick
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News
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Press
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Naming
July 7th, 2022
Introducing NamingDiagnostic.com
Need a Name? Try Our Naming Diagnostic To Get Started At Tanj, we're firm believers in research and...
By Scott Milano
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Naming
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News
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Brand Research
June 7th, 2021
CES 2021: Top Naming Trends
Remarkably Unremarkable?With so much going on in early 2021, it’s no surprise that CES 2021 took a back seat in the...
By Scott Milano
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Naming
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News
January 19th, 2021
Tanj 2020 Year In Review
Well, 2020 sure was something. Despite a pandemic, economic turmoil, civil unrest and probably the craziest...
By Scott Milano
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Brand Language
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Naming
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News
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Story
January 4th, 2021
In the News: Scott Milano Talks Naming on The Dan Nestle Show
Tanj founder Scott Milano was a guest on The Dan Nestle Show — a hot new marketing podcast. Scott and Dan talk...
By Jill Stanewick
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Naming
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Press
July 23rd, 2020
COVID-19 Update from Tanj
A message to clients — past, present & future. We hope you, your family and your colleagues are...
By Scott Milano
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News
March 16th, 2020
New Decade, New Tanj.co
This is the start of our 12th year in the brand naming business. Plus it's an entirely new decade. To...
By Scott Milano
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Branding
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News
January 31st, 2020
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Name Review: On App Naming Like Unlock Clock & We Flip by Google
Google has approximately a zillion apps for Android. The vast majority of them are straightforward descriptive...
By Jill Stanewick
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Naming
January 28th, 2020
Hello Gen Z
We’ve all spent the last decade thinking a lot about millennials: what do they like, what do they need, what are...
By Jill Stanewick
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Branding
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Naming
January 27th, 2020
Tanj Gets Another 5-Star Review
Choosing the right name for your product is paramount before launching either to market. It can make your brand more...
By Jill Stanewick
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News
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Naming
January 25th, 2020
Tanj is a Clutch Global Leader for Naming in 2018
At Tanj, our entire business is focused on creating names, stories and copy that help brands get recognized. It’s...
By Scott Milano
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Naming
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News
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Press
November 28th, 2018
In the News: Tanj Offers Advice on Naming Real Estate Companies
Tanj Founder & Managing Director, Scott Milano, recently spoke with The Close about naming real estate...
By Jill Stanewick
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Naming
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News
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Press
August 21st, 2018
Podcast: Scott Milano Talks Naming on How Brands Are Built
Check out Tanj founder and managing director, Scott Milano, on a recent episode of How Brands Are Built. Scott...
By Jill Stanewick
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Naming
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Press
June 29th, 2018
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