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Thoughts and news. All about the language of brands.

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Lay of the Land: Basketball Naming Trends
The basketball is an international icon, and it has come a long way since James Naismith and A.G. Spalding & Bros...
By Ben Dupuy ●Lay of the Land ● Naming ● Naming Trends
May 18th, 2023

RECENT POSTS

In-the-news

In the News: The Double O

Jill Stanewick — Tanj's Naming Director — was quoted in a new piece by Rosa Shipley and the Dirt Substack...
By Scott Milano ●Naming ● News ● Press
November 2nd, 2022

Lay of the Land: Celebrity Spirits Naming Trends

When you’re a celebrity, one of your most important assets is your name. It’s natural, (and evidently, profitable) to...
By Liz Yap ●Naming ● Naming Trends ● Lay of the Land
October 11th, 2022

Lay of the Land: Femtech Naming Trends

Familiar with femtech? It’s exactly what it sounds like: an army of robots being programmed to take over the world...
By Jill Stanewick ●Naming ● Naming Trends ● Lay of the Land
October 4th, 2022

Between Two Names: Dasani & Liquid Death

Between Two Names is a new series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
By Liz Yap ●Naming ● Between Two Names
September 16th, 2022

Lay of the Land: Supply Chain Tech Naming Trends

Even before Covid, the global supply chain was ripe for innovation. Some sectors — like commodities for instance...
By Scott Milano ●Naming ● Naming Trends ● Lay of the Land
September 15th, 2022

.COM Naming Stats You Need to Know

Let me guess… you need an exact .COM for your new brand name? And it has to be 3-4 letters, super easy to say,...
By Scott Milano ●Naming ● Domains
September 12th, 2022

Lay of the Land: EV Naming Trends

I’ll admit it. I was a Tesla fanboy. But after watching Elon Musk’s various exploits on (and involving) Twitter...
By Scott Milano ●Naming ● Naming Trends ● Lay of the Land
September 8th, 2022

Naming Research: Good or Bad?

Within the practice of brand naming, few areas are as polarizing as researching names with consumers. Some brand...
By Cesar Hernandez & Liz Yap ●Brand Research ● Naming
September 5th, 2022

Lay of the Land: Fintech Naming Trends

We’ve never tried to map out the contents of a rainforest, but trying to map out the world of fintech and payments...
By Jill Stanewick ●Naming ● Naming Trends ● Lay of the Land
August 26th, 2022

Between Two Names: Tend & Supergut

Introducing Between Two Names — a new series on The Word by Tanj that’s designed to take a lighthearted look at two...
By Jill Stanewick ●Naming ● Between Two Names
August 25th, 2022

Lay of the Land: Naming Trends in iBuying

The world of iBuying has had its ups and downs, but it’s an undeniable part of modern real estate. An iBuyer is a...
By Jill Stanewick ●Naming ● Naming Trends ● Lay of the Land
August 23rd, 2022

How to Name a Podcast

Podcasts are a microcosm of the economy. You can find a great podcast on almost any topic out there. Business....
By Scott Milano ●Naming
August 19th, 2022
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Tanj Talks the Philosophy of Naming on Journey Map

Apparently we've joined an esteemed group of the world's most interesting people now that we're on the...
By Jill Stanewick ●News ● Press ● Naming
July 7th, 2022

Introducing NamingDiagnostic.com

Need a Name? Try Our Naming Diagnostic To Get Started At Tanj, we're firm believers in research and...
By Scott Milano ●Naming ● News ● Brand Research
June 7th, 2021

CES 2021: Top Naming Trends

Remarkably Unremarkable?With so much going on in early 2021, it’s no surprise that CES 2021 took a back seat in the...
By Scott Milano ●Naming ● News
January 19th, 2021

Tanj 2020 Year In Review

Well, 2020 sure was something. Despite a pandemic, economic turmoil, civil unrest and probably the craziest...
By Scott Milano ●Brand Language ● Naming ● News ● Story
January 4th, 2021

In the News: Scott Milano Talks Naming on The Dan Nestle Show

Tanj founder Scott Milano was a guest on The Dan Nestle Show — a hot new marketing podcast. Scott and Dan talk...
By Jill Stanewick ●Naming ● Press
July 23rd, 2020

COVID-19 Update from Tanj

A message to clients — past, present & future. We hope you, your family and your colleagues are...
By Scott Milano ●News
March 16th, 2020