The Word

Thoughts and news. All about the language of brands.

FEATURED POST

Lay of the Land: Fintech Naming Trends
We’ve never tried to map out the contents of a rainforest, but trying to map out the world of fintech and payments...
By Jill Stanewick ●Naming ● Naming Trends ● Lay of the Land
October 6th, 2022

RECENT POSTS

Podcast: Scott Milano Talks Naming on How Brands Are Built

Check out Tanj founder and managing director, Scott Milano, on a recent episode of How Brands Are Built. Scott...
By Jill Stanewick ●Naming ● Press
June 29th, 2018

In the News: Tanj Quoted in Entrepreneur on Cannabis Company Naming

In a recent interview with Entrepreneur.com, Tanj’s Founder & Managing Director, Scott Milano, opens up about...
By Scott Milano ●Naming ● Press
May 25th, 2018

Name Crush: Chairish

We love the names we create at Tanj, but we also get crushes on other names. One that caught our eye recently is...
By Jill Stanewick ●Branding ● Naming
April 9th, 2018

In the News: Creating an Upswell

Our friends at Upswell — an amazing new national event for changemakers of every kind — recently launched...
By Scott Milano ●Naming ● News
February 16th, 2018

CES 2018: Early-Show Product Naming Trends

What’s up with product naming at CES? CES is in full swing. While there is a whole lot of crazy, fun, useful and...
By Scott Milano ●Naming ● News
January 9th, 2018

The Best Words: Infographic on Trump’s Twitter Tactics

Happy New Year! As a follow up to The Best Words: A Guide to Effective Tweeting, The Trump Way, which we...
By Scott Milano ●Copywriting ● Messaging ● News ● Voice
January 4th, 2018

The Best Words: Tweeting Like Trump

It certainly has been a unique year thanks to a president who uses language like no other. So it was only a matter of...
By Scott Milano ●Copywriting ● News ● Storytelling ● Voice
December 18th, 2017

Tanj Ranked Top Naming Agency by Clutch.co

We’re super excited to rank as a top naming agency on Clutch.co. We have worked hard to build out our profile...
By Scott Milano ●Naming ● News ● Press
October 4th, 2017
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Say Hello to Your New Robot Friends

Robots and smart home assistants were all over CES 2017 this month, and with them, plenty of interesting...
By Jill Stanewick ●Naming
January 17th, 2017
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Name Review: All That’s Left is Altaba

As everyone (and their grandmother) has surely heard by now, Yahoo will be changing its name to Altaba following the...
By Jill Stanewick ●Naming ● News
January 11th, 2017
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Opera, Anyone?

What are your plans this weekend? Hit the beach? Play some tennis? Catch the opera? If you are in the business...
By Scott Milano
January 1st, 2017
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Gifting a Great Name

‘Tis the season for giving, and for some people that means buying fun stocking stuffers for loved ones. On a recent...
By Jill Stanewick ●Branding ● Naming
December 6th, 2016
In-the-news

In the News: Tanj Quoted in Broadly about Foxy Store Naming

In a recent article on Broadly, our very own Jill Stanewick gives insights and analysis of why so many...
By Scott Milano ●Naming ● Press
September 21st, 2016
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How Do You Say That?

The trademark landscape is crowded—that’s for sure. It’s tough to come up with a name that’s legally available. Heck,...
By Jill Stanewick
June 15th, 2016
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Talking About What Isn’t There

In branding and advertising, we usually focus on the positive: what your product is, what it does, or the benefits of...
By Jill Stanewick ●Branding ● Messaging ● Naming
June 15th, 2016
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Name Review: Climbing into the “Pillowfort”
By Jill Stanewick ●Naming
March 31st, 2016
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Name Review: How Fit are Fitbit Names?

It’s hard enough coming up with a name for just one product. But when you have a whole portfolio of products that...
By Jill Stanewick ●Naming
March 31st, 2016
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Name Review: Working the iOS “Night Shift”

We’ve all been there. Late at night, staring into our phone or tablet screens. We want to put them down, but somehow...
By Scott Milano ●Naming
March 28th, 2016