The Word

Thoughts and news. All about the language of brands.

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Name-review-01

Misspellings We Can Get Behind
Misspelled names are the worst, amiright? Lots of people say they hate them — namers and naming clients alike....
By Jill Stanewick
September 26th, 2024

RECENT POSTS

Lay of the Land: Aesthetic Baby Brands

Once upon a time, baby showers and nurseries were filled with pastel pinks and blues and yellows and greens;...
By Jill Stanewick ●Lay of the Land ● Naming ● Naming Trends
April 18th, 2023

No Name, No Brand: Everything You Wanted to Know About Naming with Scott Milano

Tanj founder & managing director, Scott Milano, sat down with Howie Chan on the Healthy Brand...
By Olyvia Chac ●Naming ● News ● Press
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New Name, Who Dis?

Brands are pretty inescapable. From the sheets and blankets you’re snuggled in to the fresh pot of coffee that mom’s...
By Olyvia Chac ●Branding ● Naming
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We're Hiring Freelance Namers

We're looking for new freelance namers and writers to help us empower brands change the world, one word at a...
By Scott Milano ●Hiring
March 17th, 2023

In the News: Tanj Talks About the Future of AI & Naming with BrandingBusiness

Will AI put naming agencies out of business? We had a lively discussion with Andrea Fabbri and our friends at...
By Jill Stanewick ●Press ● Chatnamer
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AI Naming Wars: Chatnamer vs. Looka

We’ve been writing a lot about AI and naming this year. While we believe AI will never overtake humans when it...
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Between Two Names: ChatGPT & Jasper

AI sparked the imagination of the masses in 2022. And if that was just the spark, 2023 will be the mother of all...
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Lay of the Land: Canned Mocktails

The word “mock” means not authentic or real, but without the intention to deceive. By that definition alone,...
By Liz Yap ●Lay of the Land ● Naming ● Naming Trends
January 24th, 2023
In-the-news

In the News: Tanj Talks AI-Based Writing Tools in Fast Company

Off the back of Tanj's release of Chatnamer — our ChatGPT-powered naming assistant — Scott Milano chatted all...
By Jill Stanewick ●Press ● News ● Copywriting
January 23rd, 2023

AI Naming Wars: Chatnamer vs. Namelix

AI is taking the tech world by storm — it’ll be the story of 2023 and beyond. We are so excited by these...
By Scott Milano ●Chatnamer
January 16th, 2023

CES 2023 Naming Trends: The Good, The Bad & The Weird

Along with a range of wild new technology at this year’s CES, there was a solid range of new names. Everything from...
By Jill Stanewick ●Naming Trends
January 10th, 2023

Chatnamer: Real Searches, Real Results - Volume #1

You’ll hear us say it a million times:AI will never replace humans when it comes to brand naming. Sure, AI...
By Scott Milano ●Chatnamer
January 9th, 2023

Meet Chatnamer: Your New Favorite Naming Assistant

The bot is out of the bag. We built an AI naming assistant based on the amazing work of Open.ai and its equally...
By Scott Milano ●News ● Naming ● Chatnamer
January 3rd, 2023

Looking Back: Tanj & 2022

Wow, 2022 was a blur. Compared to 2020 and 2021 (or because of?), this year flew by. And that’s a good...
By Scott Milano ●News ● Naming ● Brand Language ● Chatnamer
December 23rd, 2022

It's Here: Our Brand Naming Review for 2022

If you read only one report on brand naming this year, make it this one. You’ll learn what happened across the...
By Scott Milano
December 12th, 2022

Lay of the Land: DTC Cookware Naming

Direct-to-consumer cookware brands have been around for a while, but 2020 was a turning point for the category. Covid...
By Liz Yap ●Lay of the Land ● Naming ● Naming Trends
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Between Two Names: Zoom & Loom

Between Two Names is a new series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
By Scott Milano ●Naming ● Between Two Names
November 7th, 2022

Keeping Up With the Kardashians’ Brand Names

The Kardashians. Not so great at choosing spouses. Pretty darn good at choosing brand names.They come by it...
By Jill Stanewick
November 3rd, 2022