The Word

Thoughts and news. All about the language of brands.

FEATURED POST

2025 Brand Naming Trends
2025 is starting on a wild note. All that's going on in the world undoubtedly effects how brands name right now,...
By Jill Stanewick ●Naming Trends
February 25th, 2025

RECENT POSTS

Naming Hot Takes - Innovation Team Edition

Next up in our 🔥 Naming Hot Takes 🔥 Series — the Innovation Team Edition! We regularly partner with innovation...
By Scott Milano ●Naming ● Naming Hot Takes
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AI Naming Wars: Chatnamer vs. Airo

We had a hunch that GoDaddy was hopping into the AI naming space. As the world’s biggest domain registrar, it...
By Scott Milano ●Chatnamer
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Naming Terms Guide

We aim to make naming discussions straightforward, clear and fun. But we admit there’s a bit of jargon that...
By Jill Stanewick
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Between Two Names: Olipop & Poppi

Between Two Names is a series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
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AI Naming Wars: Chatnamer vs. Durable

Whew, what a year and a half for AI. Since we launched Chatnamer — our ChatGPT-powered AI naming assistant...
By Scott Milano ●Chatnamer
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Naming Hot Takes - Product Manager Edition

Next up in our 🔥 Naming Hot Takes 🔥 Series — the Product Manager Edition! PMs are like glue. They connect all...
By Scott Milano ●Naming ● Naming Hot Takes
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New Guide - Uncommon Ways to Unlock Creativity In Naming

What was a series of simple blog posts has ballooned into a 25-page booklet!Don't worry though — it's a...
By Jill Stanewick
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New Series - Naming Hot Takes - Startup Founder Edition

We're super excited to begin releasing our new Naming Hot Takes Series. First Up — Startup Founder...
By Scott Milano ●Naming ● Naming Hot Takes
March 26th, 2024

Uncommon Ways to Crack Open Creativity in Naming: “Time On Your Hands” Edition

If you’re working on naming something, there are tons of excellent digital resources at your fingertips. But...
By Jill Stanewick ●Naming ● Uncommon Inspiration
March 21st, 2024

Uncommon Ways to Crack Open Creativity in Naming: Bookshelf Edition

If you’re working on naming something, there are tons of excellent digital resources at your fingertips. But...
By Jill Stanewick ●Naming ● Uncommon Inspiration
March 21st, 2024

Uncommon Ways to Crack Open Creativity in Naming: Exercises Edition

If you’re working on naming something, there are tons of excellent digital resources at your fingertips. But...
By Jill Stanewick ●Naming ● Uncommon Inspiration
March 21st, 2024

Uncommon Ways to Crack Open Creativity in Naming: Mind-Wandering Edition

If you’re working on naming something, there are tons of excellent digital resources at your fingertips. But...
By Jill Stanewick ●Naming ● Uncommon Inspiration
March 21st, 2024

Lay of the Land: Basketball Naming Trends

The basketball is an international icon, and it has come a long way since James Naismith and A.G. Spalding & Bros...
By Ben Dupuy ●Lay of the Land ● Naming ● Naming Trends
May 18th, 2023

Lay of the Land: Aesthetic Baby Brands

Once upon a time, baby showers and nurseries were filled with pastel pinks and blues and yellows and greens;...
By Jill Stanewick ●Lay of the Land ● Naming ● Naming Trends
April 18th, 2023

No Name, No Brand: Everything You Wanted to Know About Naming with Scott Milano

Tanj founder & managing director, Scott Milano, sat down with Howie Chan on the Healthy Brand...
By Olyvia Chac ●Naming ● News ● Press
April 10th, 2023

New Name, Who Dis?

Brands are pretty inescapable. From the sheets and blankets you’re snuggled in to the fresh pot of coffee that mom’s...
By Olyvia Chac ●Branding ● Naming
March 20th, 2023

We're Hiring Freelance Namers

We're looking for new freelance namers and writers to help us empower brands change the world, one word at a...
By Scott Milano ●Hiring
March 17th, 2023

In the News: Tanj Talks About the Future of AI & Naming with BrandingBusiness

Will AI put naming agencies out of business? We had a lively discussion with Andrea Fabbri and our friends at...
By Jill Stanewick ●Press ● Chatnamer
March 7th, 2023