The Word

Thoughts and news. All about the language of brands.

FEATURED POST

Between Two Names: ChatGPT & Jasper

AI sparked the imagination of the masses in 2022. And if that was just the spark, 2023 will be the mother of all...
January 27th, 2023

RECENT POSTS

Naming Research: Good or Bad?

Within the practice of brand naming, few areas are as polarizing as researching names with consumers. Some brand...

Lay of the Land: Fintech Naming Trends

We’ve never tried to map out the contents of a rainforest, but trying to map out the world of fintech and payments...
August 26th, 2022

Between Two Names: Tend & Supergut

Introducing Between Two Names — a new series on The Word by Tanj that’s designed to take a lighthearted look at two...
August 25th, 2022

Lay of the Land: Naming Trends in iBuying

The world of iBuying has had its ups and downs, but it’s an undeniable part of modern real estate. An iBuyer is a...
August 23rd, 2022

How to Name a Podcast

Podcasts are a microcosm of the economy. You can find a great podcast on almost any topic out there. Business....
August 19th, 2022

Tanj Talks the Philosophy of Naming on Journey Map

Apparently we've joined an esteemed group of the world's most interesting people now that we're on the...
July 7th, 2022

Introducing NamingDiagnostic.com

Need a Name? Try Our Naming Diagnostic To Get Started At Tanj, we're firm believers in research and...
June 7th, 2021

CES 2021: Top Naming Trends

Remarkably Unremarkable?With so much going on in early 2021, it’s no surprise that CES 2021 took a back seat in the...
January 19th, 2021

Tanj 2020 Year In Review

Well, 2020 sure was something. Despite a pandemic, economic turmoil, civil unrest and probably the craziest...
January 4th, 2021

In the News: Scott Milano Talks Naming on The Dan Nestle Show

Tanj founder Scott Milano was a guest on The Dan Nestle Show — a hot new marketing podcast. Scott and Dan talk...
July 23rd, 2020

COVID-19 Update from Tanj

A message to clients — past, present & future. We hope you, your family and your colleagues are...
March 16th, 2020

New Decade, New Tanj.co

This is the start of our 12th year in the brand naming business. Plus it's an entirely new decade. To...
January 31st, 2020

Name Review: On App Naming Like Unlock Clock & We Flip by Google

Google has approximately a zillion apps for Android. The vast majority of them are straightforward descriptive...
January 28th, 2020

Hello Gen Z

We’ve all spent the last decade thinking a lot about millennials: what do they like, what do they need, what are...
January 27th, 2020

Tanj Gets Another 5-Star Review

Choosing the right name for your product is paramount before launching either to market. It can make your brand more...
January 25th, 2020

Tanj is a Clutch Global Leader for Naming in 2018

At Tanj, our entire business is focused on creating names, stories and copy that help brands get recognized. It’s...
November 28th, 2018

In the News: Tanj Offers Advice on Naming Real Estate Companies

Tanj Founder & Managing Director, Scott Milano, recently spoke with The Close about naming real estate...
August 21st, 2018

Podcast: Scott Milano Talks Naming on How Brands Are Built

Check out Tanj founder and managing director, Scott Milano, on a recent episode of How Brands Are Built. Scott...
June 29th, 2018