Posts featuring Naming Tools

Why AI Stinks at Brand Naming - Not a Rant

AI does many things well. Naming brands is not one of them.We’ve tried it. A lot. And we’ve worked with countless...
By Jill Stanewick ●Naming ● Naming Tools
January 29th, 2026

How to Run a Productive Naming Brainstorm (Even with a Big Team)

There's something electric about a good naming brainstorm. When everything clicks, you're not just throwing...
By Jill Stanewick ●Naming ● Naming Tools
January 6th, 2026

Should You Trust Name Surveys and Focus Groups?

Short answer: use them carefully.Name surveys and focus groups can provide insight, but they should never make the...
By Scott Milano ●Brand Research ● Naming Tools
January 5th, 2026

What Makes a Memorable Brand Name: The Tanj Memorability Test

Memorability is not luck.It is cognitive design.Some names catch. Some names spread. Some names become shortcuts for...
By Scott Milano ●Naming ● Naming Tools
December 1st, 2025

How to Name a Product: A Complete Guide

Launching a new product? You've got a million decisions to make, but here's the truth: nothing will shape...
By Jill Stanewick ●Naming ● Naming Tools
November 21st, 2025

How to Name a Company: A Complete Guide

Naming a company shouldn't feel like throwing spaghetti at the wall. Here's a clear process for building a...
By Jill Stanewick ●Naming ● Naming Tools
November 20th, 2025

How to Rename a Company: A Step-by-Step Framework

Renaming your company is a big deal. Get it right, and you can unlock real growth, reposition yourself meaningfully,...
By Jill Stanewick ●Naming ● Naming Tools
November 19th, 2025

A Complete Checklist for Founders Choosing a Company Name

For founders who want a name they can proudly say out loud for years to come.A great name isn’t chosen by consensus....
By Jill Stanewick ●Naming ● Naming Tools
November 17th, 2025

New Guide: Brand Name Launch Checklist

Launching a new name is one of the most thrilling and nerve-racking moments in a brand’s journey. Before you make it...
By Scott Milano ●Naming ● Naming Tools
October 27th, 2025