Posts featuring Naming

In-the-news

In the News: Tanj Quoted on Brand & Business Naming on Inc.com

We recently had the pleasure of speaking with the folks at Inc.com about brand naming, specifically naming a small...
By Scott Milano ●Branding ● Naming
February 19th, 2016
In-the-news

In the News: Tanj Quoted on Naming in the South Florida Business Journal

We were picked up by the South Florida Business Journal after participating in Clutch.co’s research and report on...
By Scott Milano ●Branding ● Naming
November 7th, 2015
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Interview: All About Brand Naming & Naming Agencies

As part of a larger piece of research on brand naming trends, challenges, and opportunities by Clutch.co, we had the...
By Scott Milano ●Branding ● Naming
October 21st, 2015
In-the-news

In the News: Tanj Quoted at European Domain Centre

We were invited to share our thoughts for a piece about the ever-expanding top-level domain space. Christopher Hofman...
By Jill Stanewick ●Naming ● Press
August 11th, 2015
Name-review-01

Natural Bliss Goes Nude

When we named Natural Bliss a couple of years back, we didn’t have any innuendos in mind. It was a wholesome, new,...
By Jill Stanewick ●Naming ● Branding
July 16th, 2015
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How To Socialize Your New Company Name

“Seeing the new name in full context bolsters confidence and minimizes potential dissent.”When re-naming a company, a...
By Jill Stanewick ●Branding ● Naming
June 18th, 2015
Name-crush

How To Evaluate Names for Your Company

“Names should map back to your strategy.”So you’ve removed your creative thinking cap and your eyes are glazed over...
By Jill Stanewick ●Branding ● Naming
June 17th, 2015
Name-review-01

When A Brand Owns Its Mistake

Brands make mistakes. After all, they’re run by humans. PR folks definitely face challenging decisions when mistakes...
By Jill Stanewick ●Naming ● Branding
June 12th, 2015
Name-review-01

Assessing the Viability of Company Brand Names

Names are trademarks. Trademarks are intellectual property. Property is, well… property. And as most of us learned in...
By Jill Stanewick ●Naming
June 9th, 2015