Posts featuring Naming

Why B2C Companies Shouldn’t Rely Solely on AI for High-Profile Brand Name Launches

In the age of AI, it’s tempting to turn to machines for everything—including brand naming. Tools like ChatGPT and...
December 16th, 2024

Brand Names and Their Role in American Culture in 2025

In the 2020s, brand names are cultural powerhouses. More than identifiers, they embody values, aspirations, and...
December 6th, 2024

Naming Hot Takes - CEO Edition

Fifth and final in our series — 🔥 Naming Hot Takes 🔥 The CEO edition is live! This booklet features a...
May 15th, 2024

Between Two Names: FanDuel vs. Draft Kings

With sports betting being legalized in more and more states, we’re seeing a lot more of the companies that offer it....

Naming Hot Takes - CMO Edition

Fourth in our series of five — 🔥 Naming Hot Takes 🔥 — the CMO edition is live! This is for CMOs who, presumably...
May 1st, 2024

Lay of the Land: Faux Meat Naming Trends

As a life-long fan of faux meat, the proliferation of options (and improvements) in recent years has been awesome to...

Between Two Names: Feastables vs. Chomps

Between Two Names is a series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
April 22nd, 2024

Naming Hot Takes - Innovation Team Edition

Next up in our 🔥 Naming Hot Takes 🔥 Series — the Innovation Team Edition! We regularly partner with innovation...
April 19th, 2024

Between Two Names: Olipop & Poppi

Between Two Names is a series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
April 16th, 2024