Posts featuring Naming

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Name Review: All That’s Left is Altaba

As everyone (and their grandmother) has surely heard by now, Yahoo will be changing its name to Altaba following the...
By Jill Stanewick ●Naming ● News
January 11th, 2017
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Gifting a Great Name

‘Tis the season for giving, and for some people that means buying fun stocking stuffers for loved ones. On a recent...
By Jill Stanewick ●Branding ● Naming
December 6th, 2016
In-the-news

In the News: Tanj Quoted in Broadly about Foxy Store Naming

In a recent article on Broadly, our very own Jill Stanewick gives insights and analysis of why so many...
By Scott Milano ●Naming ● Press
September 21st, 2016
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Talking About What Isn’t There

In branding and advertising, we usually focus on the positive: what your product is, what it does, or the benefits of...
By Jill Stanewick ●Branding ● Messaging ● Naming
June 15th, 2016
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Name Review: Climbing into the “Pillowfort”
By Jill Stanewick ●Naming
March 31st, 2016
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Name Review: How Fit are Fitbit Names?

It’s hard enough coming up with a name for just one product. But when you have a whole portfolio of products that...
By Jill Stanewick ●Naming
March 31st, 2016
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Name Review: Working the iOS “Night Shift”

We’ve all been there. Late at night, staring into our phone or tablet screens. We want to put them down, but somehow...
By Scott Milano ●Naming
March 28th, 2016
In-the-news

In the News: Tanj Quoted on Brand & Business Naming on Inc.com

We recently had the pleasure of speaking with the folks at Inc.com about brand naming, specifically naming a small...
By Scott Milano ●Branding ● Naming
February 19th, 2016
In-the-news

In the News: Tanj Quoted on Naming in the South Florida Business Journal

We were picked up by the South Florida Business Journal after participating in Clutch.co’s research and report on...
By Scott Milano ●Branding ● Naming
November 7th, 2015