Hi. We're Tanj.
A brand naming
& language studio.

WHAT WE DO

We help brands change the world,
one word
at a time.

Brand Naming

Iconic names that have generated more than $26B in brand value.

Brand Language

Strategies, stories and copy that 10X customer engagement.

Data & Research

Testing names, concepts and messages to learn what sticks.

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SELECT CLIENTS

Nintendo
Digital Currency Group
Capital One
Sony
NBC Sports
GE
Lamborghini
AKQA
Tencent
Warner Bros Discovery
Yardi
JP Morgan Chase
RGA
Beyond Celiac
Valtech
Turner Classic Movies