The Word

Thoughts and news. All about the language of brands.

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Name-review-01

Misspellings We Can Get Behind
Misspelled names are the worst, amiright? Lots of people say they hate them — namers and naming clients alike....
By Jill Stanewick
September 26th, 2024

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Name-review-01

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How a Pro Namer Names His Children

As a professional brand namer, I have had the chance to name all kinds of things. Hit game consoles....
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