The Word

Thoughts and news. All about the language of brands.

FEATURED POST

2025 Brand Naming Trends
2025 is starting on a wild note. All that's going on in the world undoubtedly effects how brands name right now,...
By Jill Stanewick ●Naming Trends
February 25th, 2025

RECENT POSTS

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Name Review: Climbing into the “Pillowfort”
By Jill Stanewick ●Naming
March 31st, 2016
Name-review-01

Name Review: How Fit are Fitbit Names?

It’s hard enough coming up with a name for just one product. But when you have a whole portfolio of products that...
By Jill Stanewick ●Naming
March 31st, 2016
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Name Review: Working the iOS “Night Shift”

We’ve all been there. Late at night, staring into our phone or tablet screens. We want to put them down, but somehow...
By Scott Milano ●Naming
March 28th, 2016
In-the-news

In the News: Tanj Quoted on Brand & Business Naming on Inc.com

We recently had the pleasure of speaking with the folks at Inc.com about brand naming, specifically naming a small...
By Scott Milano ●Branding ● Naming
February 19th, 2016
In-the-news

In the News: Tanj Quoted on Naming in the South Florida Business Journal

We were picked up by the South Florida Business Journal after participating in Clutch.co’s research and report on...
By Scott Milano ●Branding ● Naming
November 7th, 2015
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Interview: All About Brand Naming & Naming Agencies

As part of a larger piece of research on brand naming trends, challenges, and opportunities by Clutch.co, we had the...
By Scott Milano ●Branding ● Naming
October 21st, 2015
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Google's New Logo Takes Us Back to Kindergarten

When Google unveiled the name Alphabet, I’ll admit that I wasn’t inspired to write anything about it. I didn’t think...
By Jill Stanewick
September 1st, 2015
In-the-news

In the News: Tanj Quoted at European Domain Centre

We were invited to share our thoughts for a piece about the ever-expanding top-level domain space. Christopher Hofman...
By Jill Stanewick ●Naming ● Press
August 11th, 2015
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Natural Bliss Goes Nude

When we named Natural Bliss a couple of years back, we didn’t have any innuendos in mind. It was a wholesome, new,...
By Jill Stanewick ●Naming ● Branding
July 16th, 2015
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How To Socialize Your New Company Name

“Seeing the new name in full context bolsters confidence and minimizes potential dissent.”When re-naming a company, a...
By Jill Stanewick ●Branding ● Naming
June 18th, 2015
Name-crush

How To Evaluate Names for Your Company

“Names should map back to your strategy.”So you’ve removed your creative thinking cap and your eyes are glazed over...
By Jill Stanewick ●Branding ● Naming
June 17th, 2015
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When A Brand Owns Its Mistake

Brands make mistakes. After all, they’re run by humans. PR folks definitely face challenging decisions when mistakes...
By Jill Stanewick ●Naming ● Branding
June 12th, 2015
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Assessing the Viability of Company Brand Names

Names are trademarks. Trademarks are intellectual property. Property is, well… property. And as most of us learned in...
By Jill Stanewick ●Naming
June 9th, 2015
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Developing Company Names: Quantity & Quality Are Key

“To get quality and quantity, you have to commit blocks of time to naming.” You’ve got your naming strategy, your...
By Jill Stanewick ●Naming
June 8th, 2015

How a Pro Namer Names His Children

As a professional brand namer, I have had the chance to name all kinds of things. Hit game consoles....
By Scott Milano
May 12th, 2015