The Word

Thoughts and news. All about the language of brands.

FEATURED POST

Why AI Stinks for Brand Naming — Part 1 of a Series
We like AI.We use AI. We talk to AI more than is probably healthy.But after watching hundreds of teams try to name...
By Scott Milano ●Naming ● Naming Hot Takes
February 5th, 2026

RECENT POSTS

Why B2B Companies Shouldn't Rely Solely on AI for High-Profile Brand Name Launches

In the world of B2B, the stakes for naming a new brand or product couldn’t be higher. A compelling name does more...
By Scott Milano
December 9th, 2024

Brand Names and Their Role in American Culture in 2025

In the 2020s, brand names are cultural powerhouses. More than identifiers, they embody values, aspirations, and...
By Scott Milano ●Naming ● Branding
December 6th, 2024

Tanj Recognized as a Clutch Global Leader for Naming in 2024

We’re excited to share that Tanj has been named a Clutch Global Leader for Naming in 2024.Clutch’s recognition is...
By Liz Yap ●News ● Press
November 18th, 2024
Name-review-01

Misspellings We Can Get Behind

Misspelled names are the worst, amiright? Lots of people say they hate them — namers and naming clients alike....
By Jill Stanewick
September 26th, 2024

Naming Hot Takes - CEO Edition

Fifth and final in our series — 🔥 Naming Hot Takes 🔥 The CEO edition is live! This booklet features a...
By Scott Milano ●Naming Hot Takes ● Naming
May 15th, 2024

Between Two Names: FanDuel vs. Draft Kings

With sports betting being legalized in more and more states, we’re seeing a lot more of the companies that offer it....
By Jill Stanewick ●Between Two Names ● Naming
May 2nd, 2024

Naming Hot Takes - CMO Edition

Fourth in our series of five — 🔥 Naming Hot Takes 🔥 — the CMO edition is live! This is for CMOs who, presumably...
By Scott Milano ●Naming ● Naming Hot Takes
May 1st, 2024

Lay of the Land: Faux Meat Naming Trends

As a life-long fan of faux meat, the proliferation of options (and improvements) in recent years has been awesome to...
By Jill Stanewick ●Lay of the Land ● Naming ● Naming Trends
April 23rd, 2024

Between Two Names: Feastables vs. Chomps

Between Two Names is a series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
By Scott Milano ●Between Two Names ● Naming
April 22nd, 2024

Naming Hot Takes - Innovation Team Edition

Next up in our 🔥 Naming Hot Takes 🔥 Series — the Innovation Team Edition! We regularly partner with innovation...
By Scott Milano ●Naming ● Naming Hot Takes
April 19th, 2024

AI Naming Wars: Chatnamer vs. Airo

We had a hunch that GoDaddy was hopping into the AI naming space. As the world’s biggest domain registrar, it...
By Scott Milano ●Chatnamer
April 18th, 2024

Naming Terms Guide

We aim to make naming discussions straightforward, clear and fun. But we admit there’s a bit of jargon that...
By Jill Stanewick
April 17th, 2024

Between Two Names: Olipop & Poppi

Between Two Names is a series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
By Scott Milano ●Between Two Names ● Naming
April 16th, 2024

AI Naming Wars: Chatnamer vs. Durable

Whew, what a year and a half for AI. Since we launched Chatnamer — our ChatGPT-powered AI naming assistant...
By Scott Milano ●Chatnamer
April 15th, 2024

Naming Hot Takes - Product Manager Edition

Next up in our 🔥 Naming Hot Takes 🔥 Series — the Product Manager Edition! PMs are like glue. They connect all...
By Scott Milano ●Naming ● Naming Hot Takes
April 10th, 2024

New Guide - Uncommon Ways to Unlock Creativity In Naming

What was a series of simple blog posts has ballooned into a 25-page booklet!Don't worry though — it's a...
By Jill Stanewick
March 26th, 2024

New Series - Naming Hot Takes - Startup Founder Edition

We're super excited to begin releasing our new Naming Hot Takes Series. First Up — Startup Founder...
By Scott Milano ●Naming ● Naming Hot Takes
March 26th, 2024

Uncommon Ways to Crack Open Creativity in Naming: “Time On Your Hands” Edition

If you’re working on naming something, there are tons of excellent digital resources at your fingertips. But...
By Jill Stanewick ●Naming ● Uncommon Inspiration
March 21st, 2024