The Word

Thoughts and news. All about the language of brands.

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Name-review-01

Misspellings We Can Get Behind
Misspelled names are the worst, amiright? Lots of people say they hate them — namers and naming clients alike....
By Jill Stanewick
September 26th, 2024

RECENT POSTS

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Opera, Anyone?

What are your plans this weekend? Hit the beach? Play some tennis? Catch the opera? If you are in the business...
By Scott Milano
January 1st, 2017
Name-review-01

Gifting a Great Name

‘Tis the season for giving, and for some people that means buying fun stocking stuffers for loved ones. On a recent...
By Jill Stanewick ●Branding ● Naming
December 6th, 2016
In-the-news

In the News: Tanj Quoted in Broadly about Foxy Store Naming

In a recent article on Broadly, our very own Jill Stanewick gives insights and analysis of why so many...
By Scott Milano ●Naming ● Press
September 21st, 2016
Name-review-01

How Do You Say That?

The trademark landscape is crowded—that’s for sure. It’s tough to come up with a name that’s legally available. Heck,...
By Jill Stanewick
June 15th, 2016
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Talking About What Isn’t There

In branding and advertising, we usually focus on the positive: what your product is, what it does, or the benefits of...
By Jill Stanewick ●Branding ● Messaging ● Naming
June 15th, 2016
Name-review-01

Name Review: Climbing into the “Pillowfort”
By Jill Stanewick ●Naming
March 31st, 2016
Name-review-01

Name Review: How Fit are Fitbit Names?

It’s hard enough coming up with a name for just one product. But when you have a whole portfolio of products that...
By Jill Stanewick ●Naming
March 31st, 2016
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Name Review: Working the iOS “Night Shift”

We’ve all been there. Late at night, staring into our phone or tablet screens. We want to put them down, but somehow...
By Scott Milano ●Naming
March 28th, 2016
In-the-news

In the News: Tanj Quoted on Brand & Business Naming on Inc.com

We recently had the pleasure of speaking with the folks at Inc.com about brand naming, specifically naming a small...
By Scott Milano ●Branding ● Naming
February 19th, 2016
In-the-news

In the News: Tanj Quoted on Naming in the South Florida Business Journal

We were picked up by the South Florida Business Journal after participating in Clutch.co’s research and report on...
By Scott Milano ●Branding ● Naming
November 7th, 2015
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Interview: All About Brand Naming & Naming Agencies

As part of a larger piece of research on brand naming trends, challenges, and opportunities by Clutch.co, we had the...
By Scott Milano ●Branding ● Naming
October 21st, 2015
Name-review-01

Google's New Logo Takes Us Back to Kindergarten

When Google unveiled the name Alphabet, I’ll admit that I wasn’t inspired to write anything about it. I didn’t think...
By Jill Stanewick
September 1st, 2015
In-the-news

In the News: Tanj Quoted at European Domain Centre

We were invited to share our thoughts for a piece about the ever-expanding top-level domain space. Christopher Hofman...
By Jill Stanewick ●Naming ● Press
August 11th, 2015
Name-review-01

Natural Bliss Goes Nude

When we named Natural Bliss a couple of years back, we didn’t have any innuendos in mind. It was a wholesome, new,...
By Jill Stanewick ●Naming ● Branding
July 16th, 2015
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How To Socialize Your New Company Name

“Seeing the new name in full context bolsters confidence and minimizes potential dissent.”When re-naming a company, a...
By Jill Stanewick ●Branding ● Naming
June 18th, 2015
Name-crush

How To Evaluate Names for Your Company

“Names should map back to your strategy.”So you’ve removed your creative thinking cap and your eyes are glazed over...
By Jill Stanewick ●Branding ● Naming
June 17th, 2015
Name-review-01

When A Brand Owns Its Mistake

Brands make mistakes. After all, they’re run by humans. PR folks definitely face challenging decisions when mistakes...
By Jill Stanewick ●Naming ● Branding
June 12th, 2015
Name-review-01

Assessing the Viability of Company Brand Names

Names are trademarks. Trademarks are intellectual property. Property is, well… property. And as most of us learned in...
By Jill Stanewick ●Naming
June 9th, 2015