The Word

Thoughts and news. All about the language of brands.

What Questions Should I Ask When Evaluating a Brand Name?

"Do I like it?" is the question people think of first in a name evaluation. It's also the least useful...

By Jill Stanewick ●Naming ● Naming Tools

June 19th, 2026

Tanj Talks the Philosophy of Naming on Journey Map

Apparently we've joined an esteemed group of the world's most interesting people now that we're on the...

By Jill Stanewick ●News ● Press ● Naming

July 7th, 2022

Another Year Sees Tanj as a Clutch Global Leader for Naming

We’re excited to share that Tanj has once again been named a Clutch Global Leader for Naming, this time for...

By Liz Yap ●News ● Press

November 9th, 2021

Introducing NamingDiagnostic.com

Need a Name? Try Our Naming Diagnostic To Get Started At Tanj, we're firm believers in research and...

By Scott Milano ●Naming ● News ● Brand Research

June 7th, 2021

CES 2021: Top Naming Trends

Remarkably Unremarkable?With so much going on in early 2021, it’s no surprise that CES 2021 took a back seat in the...

By Scott Milano ●Naming ● News

January 19th, 2021

Tanj 2020 Year In Review

Well, 2020 sure was something. Despite a pandemic, economic turmoil, civil unrest and probably the craziest...

By Scott Milano ●Brand Language ● Naming ● News ● Story

January 4th, 2021

In the News: Scott Milano Talks Naming on The Dan Nestle Show

Tanj founder Scott Milano was a guest on The Dan Nestle Show — a hot new marketing podcast. Scott and Dan talk...

By Jill Stanewick ●Naming ● Press

July 23rd, 2020

COVID-19 Update from Tanj

A message to clients — past, present & future. We hope you, your family and your colleagues are...

By Scott Milano ●News

March 16th, 2020

New Decade, New Tanj.co

This is the start of our 12th year in the brand naming business. Plus it's an entirely new decade. To...

By Scott Milano ●Branding ● News

January 31st, 2020

Name Review: On App Naming Like Unlock Clock & We Flip by Google

Google has approximately a zillion apps for Android. The vast majority of them are straightforward descriptive...

By Jill Stanewick ●Naming

January 28th, 2020

Hello Gen Z

We’ve all spent the last decade thinking a lot about millennials: what do they like, what do they need, what are...

By Jill Stanewick ●Branding ● Naming

January 27th, 2020

Tanj Gets Another 5-Star Review

Choosing the right name for your product is paramount before launching either to market. It can make your brand more...

By Jill Stanewick ●News ● Naming

January 25th, 2020

Tanj's Clutch Global Leader Recognition Continues

Tanj is honored to be recognized again as a Clutch Global Leader for Naming in 2020.In a year that challenged many...

By Jill Stanewick ●News ● Press

November 12th, 2019

Tanj Named a Clutch Global Leader in Naming for 2019

We’re proud to share that Tanj has been named a Clutch Global Leader for Naming in 2019.This recognition from Clutch...

By Jill Stanewick ●News ● Press

November 11th, 2019

Tanj is a Clutch Global Leader for Naming in 2018

At Tanj, our entire business is focused on creating names, stories and copy that help brands get recognized. It’s...

By Scott Milano ●Naming ● News ● Press

November 28th, 2018

In the News: Tanj Offers Advice on Naming Real Estate Companies

Tanj Founder & Managing Director, Scott Milano, recently spoke with The Close about naming real estate...

By Jill Stanewick ●Naming ● News ● Press

August 21st, 2018

Podcast: Scott Milano Talks Naming on How Brands Are Built

Check out Tanj founder and managing director, Scott Milano, on a recent episode of How Brands Are Built. Scott...

By Jill Stanewick ●Naming ● Press

June 29th, 2018

In the News: Tanj Quoted in Entrepreneur on Cannabis Company Naming

In a recent interview with Entrepreneur.com, Tanj’s Founder & Managing Director, Scott Milano, opens up about...

By Scott Milano ●Naming ● Press

May 25th, 2018

Name Crush: Chairish

We love the names we create at Tanj, but we also get crushes on other names. One that caught our eye recently is...