The Word

Thoughts and news. All about the language of brands.

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10 Signs It’s Time to Rename Your Brand
10 Signs It’s Time to Rename Your BrandRenaming is rarely anyone’s first choice.It feels disruptive, political, and...
By Jill Stanewick ●Naming
February 6th, 2026

RECENT POSTS

Between Two Names: Tend & Supergut

Introducing Between Two Names — a new series on The Word by Tanj that’s designed to take a lighthearted look at two...
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Lay of the Land: Naming Trends in iBuying

The world of iBuying has had its ups and downs, but it’s an undeniable part of modern real estate. An iBuyer is a...
By Jill Stanewick ●Naming ● Naming Trends ● Lay of the Land
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How to Name a Podcast

Podcasts are a microcosm of the economy. You can find a great podcast on almost any topic out there. Business....
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Tanj Talks the Philosophy of Naming on Journey Map

Apparently we've joined an esteemed group of the world's most interesting people now that we're on the...
By Jill Stanewick ●News ● Press ● Naming
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Another Year Sees Tanj as a Clutch Global Leader for Naming

We’re excited to share that Tanj has once again been named a Clutch Global Leader for Naming, this time for...
By Liz Yap ●News ● Press
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Introducing NamingDiagnostic.com

Need a Name? Try Our Naming Diagnostic To Get Started At Tanj, we're firm believers in research and...
By Scott Milano ●Naming ● News ● Brand Research
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CES 2021: Top Naming Trends

Remarkably Unremarkable?With so much going on in early 2021, it’s no surprise that CES 2021 took a back seat in the...
By Scott Milano ●Naming ● News
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Tanj 2020 Year In Review

Well, 2020 sure was something. Despite a pandemic, economic turmoil, civil unrest and probably the craziest...
By Scott Milano ●Brand Language ● Naming ● News ● Story
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In the News: Scott Milano Talks Naming on The Dan Nestle Show

Tanj founder Scott Milano was a guest on The Dan Nestle Show — a hot new marketing podcast. Scott and Dan talk...
By Jill Stanewick ●Naming ● Press
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COVID-19 Update from Tanj

A message to clients — past, present & future. We hope you, your family and your colleagues are...
By Scott Milano ●News
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New Decade, New Tanj.co

This is the start of our 12th year in the brand naming business. Plus it's an entirely new decade. To...
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Name Review: On App Naming Like Unlock Clock & We Flip by Google

Google has approximately a zillion apps for Android. The vast majority of them are straightforward descriptive...
By Jill Stanewick ●Naming
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Hello Gen Z

We’ve all spent the last decade thinking a lot about millennials: what do they like, what do they need, what are...
By Jill Stanewick ●Branding ● Naming
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Tanj Gets Another 5-Star Review

Choosing the right name for your product is paramount before launching either to market. It can make your brand more...
By Jill Stanewick ●News ● Naming
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Tanj's Clutch Global Leader Recognition Continues

Tanj is honored to be recognized again as a Clutch Global Leader for Naming in 2020.In a year that challenged many...
By Jill Stanewick ●News ● Press
November 12th, 2019

Tanj Named a Clutch Global Leader in Naming for 2019

We’re proud to share that Tanj has been named a Clutch Global Leader for Naming in 2019.This recognition from Clutch...
By Jill Stanewick ●News ● Press
November 11th, 2019

Tanj is a Clutch Global Leader for Naming in 2018

At Tanj, our entire business is focused on creating names, stories and copy that help brands get recognized. It’s...
By Scott Milano ●Naming ● News ● Press
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In the News: Tanj Offers Advice on Naming Real Estate Companies

Tanj Founder & Managing Director, Scott Milano, recently spoke with The Close about naming real estate...
By Jill Stanewick ●Naming ● News ● Press
August 21st, 2018